Arts and Culture Management

Office: University College Student Support Center
Mail Code: 2211 S. Josephine St., Denver, CO 80208
Phone: 303-871-2291, 800-347-2042
Email: ucolsupport@du.edu  
Web Site: http://www.universitycollege.du.edu

The Arts and Culture Management program helps students enhance their ability to support, promote, and lead both public and private sector arts and cultural organizations. The program's larger aim is to prepare students to strengthen their communities through the dissemination of artistic and cultural creations that address and celebrate diverse constituencies, whether based on age, ethnic background, religious/philosophical identity, or political commitments. The program fosters the study of best practices in areas such as advocacy, community outreach, marketing, fundraising, facilities management, organizational development, budgeting, and governance. The program develops critical and creative thought through a combination of academic and applied inquiry to fully understand the needs of communities and organizations and to meet those needs in the most effective ways.

This program prepares students to:

  • Develop careers in public and/or private arts and culture organizations
  • Implement best practices to support organizational stability and creative vibrancy
  • Cultivate strong connections between arts and culture organizations and the communities they serve
  • Effectively deliver well-planned programs and events tailored to diverse audiences

Master of Arts in Arts and Culture Management with a Concentration in Arts and Culture Outreach and Advocacy

Students in the Arts and Culture Outreach and Advocacy concentration learn strategies and methods for creating strong relationships between arts and culture organizations and the communities they serve. Instructors with current expertise in arts and culture outreach and advocacy offer current industry insight and help students develop the practical knowledge they need to advocate for arts and culture in communities of all kinds. By designing engaging events and targeted programs, applying entrepreneurial thinking and skills to issues of community outreach, and developing effective approaches to securing grant support, graduates with this concentration will bring core skills to any organization they join in the arts and culture sector.

This degree prepares students to:

  • Design events and programs that cultivate connections between arts and culture organizations and the communities they serve
  • Develop winning proposals to secure grant support for outreach and advocacy initiatives
  • Evaluate the opportunities to build a strategic marketing plan using various forms of media
  • Apply creative, entrepreneurial approaches to help both nonprofit and for-profit organizations develop a strong, productive community presence

Master of Arts in Arts and Culture Management with a Concentration in Arts and Culture Marketing

In the Arts and Culture Marketing concentration, students learn to plan, sustain, and develop strategic marketing initiatives and campaign assessment methodologies on behalf of arts and culture organizations, both nonprofit and for-profit. Instructors with current expertise in arts and culture marketing provide industry insight and help students develop the practical knowledge they need to work as effective members of arts and culture marketing teams.

This degree prepares students to:

  • Design effective marketing strategies to cultivate audiences for arts and culture events
  • Identify, develop, and retain key audiences
  • Evaluate the opportunities to build strategic marketing plans using various forms of promotion, advertising, digital communications, and social media
  • Assess individual campaigns and overarching strategies to improve them over time

Master of Arts in Arts and Culture Management with a Concentration in Arts and Culture Fundraising and Development

Students in the Arts and Culture Fundraising concentration learn the practical steps involved in creating successful fundraising campaigns on behalf of nonprofit arts and culture organizations. From crowdsourcing and kick-starting campaigns to capital fundraising and legacy gifts, nonprofits must cultivate and retain donors from various backgrounds, prospect for new donation sources, and validate the value of their efforts. Students will gain the knowledge and skills needed to navigate changing trends, boost the impact of fundraising programs, and advance their organization's goals. By applying their personal enthusiasm and practical skills, students will learn how to cultivate both human and financial resources to fulfill the mission of any arts and culture organization.

This degree prepares students to:

  • Evaluate diverse fundraising strategies to ensure alignment with the mission and capacity of arts and culture nonprofits of various sizes.
  • Identify the best fundraising strategies, methods, and tools to meet organizational goals.
  • Formulate and structure focused fundraising plans in the arts and culture space.
  • Demonstrate financial literacy and awareness of current fundraising tools and practices to meet the development needs of arts and culture organizations.
  • Exhibit cultural competence by analyzing and explaining how various fundraising approaches may need to be adjusted to work well in diverse cultural contexts.

Master of Arts in Arts and Culture Management with a Concentration in Mission-Driven Operations and Management

In the Arts and Culture Mission-Driven Operations and Management concentration, students learn how to help program operations and organizational management work together to accomplish a nonprofit arts and culture organization’s mission impact. Organizations need to develop effective program design to include staffing, performance measurements, and the human and financial resources to ensure success. In this concentration students will link financial goals to grants management, partnership cultivation and community-based strategies that further the goals of the organization. Together, students will examine the evidence of effective nonprofit programming as grounded in research. Students will identify program evaluation strategies that demonstrate community impact and mission accomplishment. Volunteer and advocacy operations are also examined as programming strategies that accomplish a nonprofit arts and culture organization’s mission. 

This degree prepares students to:

  • Demonstrate planning practices for effectively resourced nonprofit/nongovernmental program development.
  • Evaluate existing nonprofit programs’ design using critical thinking to determine resource allocation and impact measurement.
  • Demonstrate program-evaluation-planning skills to include collective impact, logic models.
  • Examine diverse funding structures, including grants cultivation and management, to determine how best to resource program operations.

Graduate Certificate in Arts and Culture Management with a Concentration in Arts and Culture Outreach and Advocacy

Students earning a graduate certificate in the Arts and Culture Outreach and Advocacy learn strategies and methods for creating strong relationships between arts and culture organizations and the communities they serve. Instructors with current expertise in arts and culture outreach and advocacy offer current industry insight and help students begin to develop the practical knowledge they need to advocate for arts and culture in communities of all kinds. By designing engaging events and targeted programs, applying entrepreneurial thinking and skills to issues of community outreach, and developing effective approaches to securing grant support, certificate students will develop core skills that are easily transferable to any organization they join in the arts and culture sector. Students will also learn additional skills and knowledge in arts and culture through elective coursework. 

Graduate Certificate in Arts and Culture Management with a Concentration in Arts and Culture Marketing

Students earning a graduate certificate in Arts and Culture Marketing learn to plan, sustain, and develop strategic marketing initiatives and campaign assessment methodologies on behalf of arts and culture organizations, both nonprofit and for-profit. Instructors with current expertise in arts and culture marketing provide industry insight and help students begin to develop the practical knowledge they need to work as effective members of arts and culture marketing teams. Students will also learn additional skills and knowledge in arts and culture through elective coursework. 

Graduate Certificate in Arts and Culture Management with a Concentration in Arts and Culture Fundraising and Development

Students earning a graduate certificate in Arts and Culture Fundraising and Development learn the practical steps involved in creating successful fundraising campaigns on behalf of nonprofit arts and culture organizations. From crowdsourcing and kick-starting campaigns to capital fundraising and legacy gifts, nonprofits must cultivate and retain donors from various backgrounds, prospect for new donation sources, and validate the value of their efforts. Students will gain the knowledge and skills needed to navigate changing trends, boost the impact of fundraising programs, and advance their organization's goals. By applying their personal enthusiasm and practical skills, students will learn how to cultivate both human and financial resources to fulfill the mission of any arts and culture organization.

Specialized Graduate Certificate in Arts and Culture Marketing

Students earning a specialized graduate certificate in Arts and Culture Marketing learn to plan, sustain, and develop strategic marketing initiatives and campaign assessment methodologies on behalf of arts and culture organizations, both nonprofit and for-profit. Instructors with current expertise in arts and culture marketing provide industry insight and help students begin to develop the practical knowledge they need to work as effective members of arts and culture marketing teams. 

Specialized Graduate Certificate in Arts and Culture Outreach and Advocacy

Students earning a specialized graduate certificate in the Arts and Culture Outreach and Advocacy learn strategies and methods for creating strong relationships between arts and culture organizations and the communities they serve. Instructors with current expertise in arts and culture outreach and advocacy offer current industry insight and help students begin to develop the practical knowledge they need to advocate for arts and culture in communities of all kinds. By designing engaging events and targeted programs, applying entrepreneurial thinking and skills to issues of community outreach, and developing effective approaches to securing grant support, certificate students will develop core skills that are easily transferable to any organization they join in the arts and culture sector.