2022-2023 Undergraduate Bulletin

Innovation and Entrepreneurship

The university-wide entrepreneurship minor at Daniels focuses on action, decision-making, experimentation, and hypothesis testing in the face of an uncertain future within a business context.  Students who complete the entrepreneurship minor will understand how to shape the business, economic, political, and social context along with the creation of their products or services.  To help students understand how to start successful businesses or to innovate within existing businesses, the entrepreneurship minor offers courses from several different perspectives such as financial, legal, marketing, and leadership.

Entrepreneurship Minor

The minor in Entrepreneurship is available to all University of Denver undergraduate students. BUS 1440 The Fourth Industrial Revolution is prerequisite for all Entrepreneurship minor courses. Business students take this course as part of the Business Core, and only require an additional 20 hours in order to complete the minor. 

Prerequisite Course 1
BUS 1440The Fourth Industrial Revolution4
Entrepreneurship Sequence
Required courses
EVM 1100Introduction to Entrepreneurship4
EVM 3350From Idea to First Dollar Sale4
Electives12
Global Entrepreneurship "Innovating and Creating Value Across Borders"
Social Entrepreneurship "do well by doing good"
Select 12 hours of elective courses:
The Innovation Ampitheater
Project Management
Creating Your Digital Presence
Ethics in Entrepreneurship
Primary Research
The Perfect Pitch
Accounting For Entrepreneurs
Financial Statements For Entrepreneurs
Design Thinking
Market Discovery and Product-Market Fit
Branding and Messaging
Cloud Technologies
Intellectual Property Issues for Startup Businesses
Startup Legal Issues
Visualizing & Presenting Data
Rapid Prototyping - 3D Printing and Laser Engraving
Developing a WordPress Website
Retail, Distribution, and SCM
Emotionally Effective Leader
Getting to Know Your Customer
The Sales Process for Entrepreneurs
How To Realistically Fund Your Business
High Performing Teams
Design For The Digital Economy
How to Identify, Evaluate & Beat Your Competition
Social Entrepreneurship
How to Effectively Negotiate in Business
How To Create A Business Startup Budget & Forecast
How to effectively sell products on the Amazon Marketplace
Real Business Cases in Entrepreneurship
Topics in Innovation and Entrepreneurship
Innovation/Creativity-Business
Independent Study
Metrics & Financial Tools for an Emerging Business: Accounting and Finance for the Emerging Business
IELLC: Mindsets and the Design Process
IELLC: Consumer Insights, Design and Business Issues
IELLC: Building Our Own Business or Non-Profit
Introductory Game Design
Topics Mechanical Engineering (Entrepreneurship through 3D Printing)
Submit other elective requests to Joshua Ross, Faculty Director of Entrepreneurship
Total Credits24

1: This course will not show up in the minor area for business students. Business students take this course as part of the Business Core, and only require 20 additional hours in order to complete the minor. 

EVM 1100 Introduction to Entrepreneurship (4 Credits)

Entrepreneurs play a critical role in driving innovation, promoting social change, creating jobs, and changing the way we live, work, and communicate. Entrepreneurs come from different backgrounds, professions and possess a wide range of skills and experiences. What entrepreneurs have in common, the desire to solve problems, make change and create value through innovation. This introductory entrepreneurship course is for students that are interested in learning about entrepreneurship or first-time entrepreneurs with an idea. Students will explore entrepreneurship and apply tools, mindsets, and frameworks for starting a for-profit business, a non-profit business, or a business within a business.

EVM 2100 Social Entrepreneurship "do well by doing good (4 Credits)

Interested in making a positive impact through business while also making money? Social entrepreneurship will teach you how you can ‘do well by doing good.” This course examines how all types of organizations can be used to positively impact our global society. Students will explore their own passions and see how purpose and profit can combine to create rewarding and inspiring careers and companies. Human-centered design, alternative funding, business models, and impact measurement will all be integrated to prepare students to lead impactful careers. Through class discussions, case studies, guest speakers, and hands-on application, this course will prepare students to join the growing group of innovators using business to address society's greatest challenges.

EVM 2200 Global Entrepreneurship "Innovating and Creating Value Across Borders (4 Credits)

Entrepreneurship is about solving problems, identifying unmet needs and opportunities. Where some see roadblocks, entrepreneurs see opportunity. As people, cultures and business become interconnected it is important for entrepreneurs to have a global mindset and approach to business. The Global Entrepreneurship course provides you with the skills and knowledge to start a business in another country, develop a market in another country, and identify opportunities across borders. Students will develop an intercultural understanding as they learn about history, religion, culture, economy, and government in other countries. Students will identify commonalities, shared interests, and differences between cultures and apply business frameworks to develop products and services for international markets.

EVM 2250 Entrepreneurship Interterm (2 Credits)

This course provides you with the opportunity to explore and discover what makes for an effective entrepreneurial ecosystem. You will travel to a foreign country and meet with key actors throughout the entrepreneurial ecosystem. Additionally, you will learn about and engage with the local culture, learning how religion, customs, and culture all influence global entrepreneurship.

EVM 3350 From Idea to First Dollar Sale (4 Credits)

Designed to serve as the capstone course for the Entrepreneurship Minor, From Idea to First Dollar Sale takes students through the process of starting a company, launching a product, creating a market, and learning how to embrace “failure” and manage uncertainty. Student will use and apply the knowledge, skills, and tools they have developed in previous Entrepreneurship Minor courses to spin up a business in ten weeks. Most types of businesses are welcome: retail, services, technology, hospitality, etc. Students may build on an existing idea, iterate, and take it to the next level or develop an entirely new idea. Through class discussions, activities, presentations, and guest speakers, students will explore the principles of planning, testing, measuring, analyzing, and rapidly iterating a product or service. Startups require significant effort, commitment, creativity, and passion. This class is no different and whether you have started a business in the past, you will know what it takes to be an entrepreneur by the time this class is finished!.

EVM 3370 Metrics & Financial Tools for an Emerging Business: Accounting and Finance for the Emerging Business (4 Credits)

Students are taught to link physical activity occurring in the business venture to the movement of numbers on financial statements. They draft 3 years of flexible profit and loss, cash flow, and balance sheet statements; Year 1 is monthly, Year 2 is quarterly, and Year 3 is one annual period. Students learn how to visualize the activity, metrics, and assumptions needed to support the customer experience they intend to build and how these numbers flow through their financial statements including: Generating revenue leads; Convert leads to sales; Producing the product/service; Delivering the product/service; Converting customers into repeat business; Set-up and maintain Quick Books. Cash impact of corporate governance costs (indirect) are included, such as risk management (insurance), employee benefits and compensation, facilities, technology, legal and capital expenditures, etc., understanding the tax implication of setting up different governance devices and understanding recapitalization and its implications. Students learn to identify activity metrics to drive cash basis break-even for daily, monthly, and annual periods. They will also learn how to create a Use of Funds Statement linked to their proforma'd financial statements. Students will learn different types of financing and under which circumstances these types are used-credit cards, factor loans on inventory, bank loans- including small business administration loans, angel funding, and venture capital funding. Exit strategies like M&A and IPO will also be covered. Prerequisites: BUS 1000.

EVM 3380 Leadership, Management, and Execution (4 Credits)

Every entrepreneur is a leader. Having the ability to lead is an essential skill for everyone who wants to either run their own business or have a leadership role in an existing business. This course is designed to help you identify and develop competencies necessary to be an effective leader, no matter what your starting point is. This class helps you grow awareness around your strengths and interests, as well as the challenges and opportunities in current business landscapes to help you develop a leadership style that is relevant to both. We’ll begin by developing your WHY statement, which helps you determine what you believe, what matters to you, what problems you want to solve and for whom you want to solve them for. This is essential no matter what business opportunity you create. We’ll then use design theory and our text, “Designing your Life,” to help you build a well-lived, joyful, entrepreneurial life. One that has the traits that fit you and entail mastery, autonomy and purpose (the essentials of good work). You’ll learn through others by having a mentor meeting, presentations by local entrepreneurs and peer presentations. You will share your knowledge with others by presenting your own mini “TED Talk” at the end of class.

EVM 3400 The Innovation Ampitheater (1 Credit)

Want to start your own business and invent your own future but haven’t landed on a great product/service idea? Already have a business and want to expand into new spaces and offerings? This course is for people who answered yes to either of those questions. The Innovation Amphitheater takes you through 16 proven strategies and techniques to help you innovate into new spaces and find opportunities. You’ll explore such strategies as cross-overs, combos, slivercasting, inside-out, old school and retro, and many more.

EVM 3401 Project Management (1 Credit)

Learn the basic fundamentals of project management, focused specifically on high-performing teams while starting and running an early-stage business. Explore how to implement proven project management concepts and techniques using popular tools like Trello and Asana. 1 credit hour. Prerequisite: EVM 3350.

EVM 3402 Creating Your Digital Presence (1 Credit)

Creating awareness of your new business venture is one of the most important tasks in the early stages of building your business. Creating awareness by driving traffic through and to your digital presence is essential. To help you as you embark on an entrepreneurial effort, this courses focuses on building an integrated digital presence with a website, Facebook Business Page, Twitter account, Pinterest account, and an Instagram account.

EVM 3403 Ethics in Entrepreneurship (1 Credit)

Creating a business for the sake of generating profit is not enough. Businesses must contribute to the betterment of society through social, environmental, and financial gains. This course will help you build the right vision for your business by 1) engaging you in ongoing reflection and dialogue about your ethical responsibilities in product and service innovation, and 2) helping you understand cognitive, behavioral, and principled approaches to ethical issues in product and service innovation.

EVM 3404 Primary Research (1 Credit)

To be successful in your business venture, you need to make data-driven decisions. Much of that data can come from internal operations or perhaps secondary sources. But, to truly be successful, you need to gather, analyze, and make decisions based on primary research data from your external market. In this course, you’ll learn the basic tenets of performing primary research activities including defining your market segment, building a primary research instrument, gathering data using a primary research instrument, analyzing the data, and making recommendations.

EVM 3407 The Perfect Pitch (1 Credit)

Essential to most new business ventures is the ability to raise capital, most notably from angel investors and venture capitalists (VCs). Raising capital starts with the “pitch,” a presentation that is exciting, informative, realistic, and addresses what funds are needed, how they will be used, and how the investor will financially benefit from providing the funds. This course will help you learn how to create the perfect pitch for your new business venture. We will review both successful and unsuccessful pitch presentations. This Sprint has asynchronous work that is available 2-weeks prior to the in-person class. The asynchronous work, up to 40% of the total work for the class, is required to be completed prior to the in-person class. There is a post class project that is due two weeks after the in-person class.

EVM 3408 Accounting For Entrepreneurs (1 Credit)

Accounting is an activity in any business that measures, processes, and communicates financial information and transactions. This vitally important activity will help you track your expenses, recognize your revenue, and in general keep an accurate and detailed view of the financial strength of your business. In this class, you’ll learn how to process operating expense transactions (e.g., advertising and payroll expenses) and revenue transactions (both actual sales and sales on credit). You’ll also learn how to appropriately handle the depreciation of long-term assets like vehicles and buildings. Finally, you’ll learn how all of these transactions enable you to build a balance sheet for your new business venture.

EVM 3409 Financial Statements For Entrepreneurs (1 Credit)

Of the four major financial statements, the most important to a new business venture are the balance sheet, the income statement, and the statement of cash flows. Knowing how to build and interpret these are critical to your success during not only the early stages of spinning up your business but throughout the lifetime of your business. In this class, based on a wide variety of financial transactions, you will learn how to build and interpret an income statement and a statement of cash flows. (It is assumed that you already know how to build and interpret a balance sheet.) You’ll also learn how to build a proforma income statement and statement of cash flows, based on the financial projections of your new business venture. Prerequisite: EVM 3408 (minimum grade of C-).

EVM 3413 Design Thinking (1 Credit)

Design Thinking is a creative problem solving process that builds your ability to first see and then solve human-centered opportunities. It starts with empathically looking at frustrations inside and around your organization, then moves through a variety of brainstorming sessions to build customer centric solutions. Design Thinking is a wonderful tool to help you monetize the human capital in your organization. Once we know the process, we will ask students to bring real challenges into the classroom where we will use Design Thinking to build potential new products, services and solutions.

EVM 3414 Market Discovery and Product-Market Fit (1 Credit)

Market discovery is about identifying demand for ideas and innovations. Students will discover that some markets have already been established and others have yet to be created. Product market fit takes time. At first new ideas and innovations may not fit an existing market, requiring a new market to be developed. We’ll study example companies in a wide variety of industries that over time found the correct product market fit. Students in this Sprint will learn methodologies to find and assess product market fit for new ideas and innovations. This Sprint has asynchronous work that is available 2-weeks prior to the in-person class. The asynchronous work, up to 40% of the total work for the class, is required to be completed prior to the in-person class. There is a post class project that is due two weeks after the in-person class.

EVM 3417 Branding and Messaging (1 Credit)

Branding is an essential element for any startup. Your brand is created by you and grows as your business grows. It’s more than a logo, colors, and fonts contained in a style guide. It’s the experience that you create for your customers. It’s something your business should aspire to. Something memorable. And as you work though this course, you will get an understanding of what it takes to build the brand for your business. Prerequisite: EVM 3350.

EVM 3420 Cloud Technologies (1 Credit)

Welcome to the Cloud! What is the cloud, is it a thing, a concept, a nifty term? If you are starting a new business, thinking about starting a new business or improving the efficiencies in an existing business, you need to understand the available technologies and tools in the Cloud.  Where do I host my website, how do I handle accounting, where is the email server, how do I track customers, how do I share information, what tools are available for customer support? These are just a few questions the Cloud will solve efficiently and cost effectively.  The Cloud has dramatically changed the competitive landscape for startups by reducing the cost of starting a new business. The Cloud removes costly equipment, software and support expenditures; with the Cloud, you pay for what you use. This course will focus on identifying, analyzing, and implementing Cloud technologies to help run your business.  Here are some of the topics we will explore and discuss: flexible costs, how and when to implement these tools, is your data safe, comparing similar services, improving collaboration.

EVM 3421 Intellectual Property Issues for Startup Businesses (1 Credit)

All businesses have assets, both tangible and intangible, and these assets must be managed, nurtured, accounted for, and protected. Among the most important of those assets today fall in the realm of intellectual property (IP) and are protected through mechanisms such as copyrights, trademarks, and patents. As a business owner, you must be aggressive and vigilant in ensuring that your most important IP assets are protected, as they are an important part of your brand portfolio. This class will introduce you to the role of copyrights, trademarks, and patents as tools for protecting your intellectual property. In doing so, you will learn about your rights as an IP owner and – equally as important – your responsibilities for not infringing on the IP assets of other organizations.

EVM 3422 Startup Legal Issues (1 Credit)

Starting a business involves a host of activities, from product/service development, to marketing, to sales and service. At the foundation of all of these activities are legal considerations. Legal considerations for startup businesses range from establishing a form of business operation, to registering with the government and obtaining the appropriate licenses, to filing sales taxes, to the management of employees (hiring, contracts, etc.), and a host of other essential activities. To get your business off “on the right foot,” this course introduces you to the legal considerations that are vitally important to your success.

EVM 3424 Visualizing & Presenting Data (1 Credit)

Being able to tell a compelling story, in particular with data, is a skill that is rarely taught. Today, most people either adopt reports that have existed in an organization for as long as time, or they create flashy reports using the latest tools. In most cases, neither of these reports give the end users what they want. This course will focus on giving you the tools to create purposeful reports by helping you answer the age old question around any design... Form, Fit and Function.

EVM 3425 Rapid Prototyping - 3D Printing and Laser Engraving (1 Credit)

The purpose of this course is to empower students to more effectively develop their creative and entrepreneurial capacities utilizing the tools of rapid prototyping. Students will identify appropriate rapid prototyping technologies to apply to unique situations. Curriculum over the course of the day progressively builds by presenting more challenging problems. At the conclusion of the course, students will be able to turn ideas into solutions that add value to a product, process, or service.

EVM 3428 Developing a WordPress Website (1 Credit)

What is WordPress? What is a CMS? What is Open Source? Is it a concept or a nifty term? If you are starting a new business or thinking about starting a new business you need to understand the available technologies and tools to build and manage a website. Where do I host the website? How do I create and update the website? What tools are available? These are just a few questions we will answer in the WordPress Grind. The WordPress Grind has been designed from a beginner’s perspective. The goal is to provide a step-by-step tutorial for creating and publishing a WordPress website. The class will cover the conceptual framework of Open Source and Content Management Systems (CMS) and lead into the fundamentals and tools required to build and manage a WordPress website. At the conclusion of this grind, you will be able to develop, publish, and manage you own WordPress website.

EVM 3430 Retail, Distribution, and SCM (1 Credit)

If you have ever walked into a retail store or shopped online and wondered what it would take to create this for yourself, including setting up the store, purchasing inventory, setting prices and deciding the layout, or just wondered how this all came together to create a viable business then this Sprint is for you. If you are in the process of manufacturing a product or would like to know what goes into the supply chain to create and price your product then this Sprint is for you. If you want to learn what to consider when choosing a distribution method(s) and to get your product(s) to market then this Sprint is for you. The RSDM Sprint has been designed from a new entrepreneur’s perspective. The goal of this sprint is to understand the steps and process for marketing, pricing, and selling. It is for students that want to create a product or students developing a retail store that sells products manufactured by a third party or developed in-house. This Sprint has asynchronous work that is available 2-weeks prior to the in-person class. The asynchronous work, up to 40% of the total work for the class, is required to be completed prior to the in-person class. There is a post class project that is due two weeks after the in-person class.

EVM 3431 Emotionally Effective Leader (1 Credit)

Did you know emotional and social skills are four times more important than IQ when considering success and prestige in professional settings? Emotional Intelligence (EI) can be confusing. What does it mean? Is it fluffy stuff or something really tangible? Now more than ever, employers and clients are seeking leaders who display emotionally intelligent thinking, decision making and actions. How do you know if you meet those requirements? Up until recently, EI was a “gut assessment” of someone’s ability to control their emotions or care about someone or something. Now, we have a valid and reliable way of understanding our emotional intelligence and that of others. We can even measure the EI of teams! It turns out EI is quite complex. Research has distinguished 12 components of EI including: self regard, self actualization, self awareness, emotional expression, assertiveness, independence, interpersonal relationships, empathy, social responsibility, problem solving, reality testing, impulse control, flexibility, stress tolerance and optimism. Want to know how you score in these areas? EI is a “talent” that, unlike IQ, can be learned and improved throughout one’s life. In the Emotionally Effective Leader Grind, you will have the opportunity to assess your own EI through a valid and reliable EI talent assessment. Revealing your strengths and weaknesses, you will learn how to build your own EI and maximize the magnitude of your impact within the organizations or teams you lead.

EVM 3432 Getting to Know Your Customer (1 Credit)

Developing lasting relationships with customers requires time and energy up front. You need to get to know who your customers are and what they value before they will develop lasting relationships with your brand. This course on Getting to Know Your Customer will introduce students to tools and data sources that can help with segmenting and targeting, developing personas that represent different customer groups.

EVM 3433 The Sales Process for Entrepreneurs (1 Credit)

Sales is all about getting a person to make a purchase. Each business needs a unique step-by-step sales process that aligns with the buyer’s journey. We will discuss the key aspects of the top, middle and bottom of a sales process: We will learn the key metrics and activities, both human and digital for sales teams in today’s modern world. We will learn about lead generation, prospecting, lead nurturing, deal qualification, designing a sales process, sales pipeline, and forecasting, managing customer relationships, negotiating, converting leads to clients. As a self-employed entrepreneur or as an employee who works for someone else, an innovative outlook and entrepreneurial mindset is key to solving the problems our companies and society face now, and in the future. Innovators are everywhere and can add value from any role or department within their company, for example: c-suite leaders, facilities staff, IT administrators, and human resource trainers. Innovators share common traits: they see emerging opportunities where others see hopeless problems, they solve problems with creative ideas, and they evaluate ideas for their merits and shortcomings. This course is designed to teach the tools, strategies, and mindset of an innovator to help students ideate, evaluate, and innovate quickly. Students will collaborate using proven strategies and techniques to solve problems in new and unique ways. This Sprint has asynchronous work that is available 2-weeks prior to the in-person class. The asynchronous work, up to 40% of the total work for the class, is required to be completed prior to the in-person class meeting. There is a project that is due two weeks after the in-person class meeting.

EVM 3435 How To Realistically Fund Your Business (1 Credit)

Essential to most new ventures is the ability to raise capital (“funding”), initially from angel investors and then from venture capitalists (VCs). The capital raising process usually starts with the “pitch”, a presentation that is compelling, exciting, informative, and addresses what funds are required by the venture, how they will be used, and how the investor will financially benefit from their investment. But not all new companies are the same and the ways to fund starting a new business, business idea or a good old-fashioned startup are many. In this class we will discuss the different funding sources from a check from a friend or family member to loans, credit cards, equity investment, crowd funding and more. This course will help you learn how to identify and determine the best source capital for your business. You will also learn how to present and speak about basic and intermediate funding sources. We will define & review the basic elements of business funding while also listening to the perspectives of several entrepreneurs (small & big) and even a Venture Capitalist. You will ultimately work in groups around a hypothetical business idea. Please feel free to use an existing idea (particularly if you were in my pitch class) or feel free to choose one from the list I have posted in Canvas. Throughout class you and your group members will have several working session moments to create and draft your capital plan for your business.

EVM 3436 High Performing Teams (1 Credit)

Success in any business venture is often predicated on the strength of collaboration in and between high performing teams. But teams also come with their own unique set of challenges that can often hinder group productivity and cause friction, such as interpersonal issues, ambiguous goals and objectives, and competing agendas. There are techniques that team and group leaders can use to alleviate those challenges in the current era of volatility, uncertainty, complexity, and ambiguity. The High Performing Teams class is for students who are eager to build their capacity to connect as leaders more effectively and learn to leverage psychological safety to create cultures of connection where risk-taking leads to team success. Together we’ll explore how you can implement the latest trends in remote and hybrid team management in a post-COVID era as well as how to incorporate the principles of diversity, equity and inclusion (DEI) to improve team performance and cohesion. This Sprint has asynchronous work that is available 2-weeks prior to the in-person class. The asynchronous work, up to 40% of the total work for the class, is required to be completed prior to the in-person class. There is a post class project that is due two weeks after the in-person class.

EVM 3437 Design For The Digital Economy (1 Credit)

Essential to a successful business venture is the ability to design and create a a brand that resonates with customers. In this course, students will learn the brand design process, review the elements of both successful and unsuccessful brand campaigns, and will critique brand concepts to improve their aesthetic sensibilities. This course will help students learn to use the latest digital technologies to create a brand style guide, and for their final project, students will use the tools to develop a style guide for a new or existing business.

EVM 3438 How to Identify, Evaluate & Beat Your Competition (1 Credit)

Every business has competitors, from large corporations, “main street” businesses, start-ups… they all compete for customers and market-share. Even The University of Denver competes for students. Leave The Competition Behind is for people who like to win and don’t like to lose. In this class, you will study strategic frameworks and tools that you can use to identify, understand, and dissect your competitors, the levers that you can pull to beat them (like price, quality, service). We will identify and discuss front-line tactics you can use to outwork your competition. We will explore and discuss real life cases and personal stories from various industries to illustrate the key concepts used by professionals in competitive analysis and strategy. You will apply these concepts during the breakout sessions where we will take on the Media & Entertainment industry.

EVM 3439 Social Entrepreneurship (1 Credit)

Social entrepreneurship is simply applying entrepreneurship principles to societal challenges. This can be for-profit, non-profit, social business, or even not an official organization at all. The consistency across all these is the desire to make society better. Finding a problem that gives you purpose is a challenge in itself, as you cannot simply think about it. You need to create a life that allows you the freedom to find this purpose, and then successfully devote yourself to this purpose. In addition, if your goal is to make society better, you want to avoid the trap of working on one problem while actively contributing to others. So the ideal social entrepreneur creates an organization and life that offers a net improvement to society. This involves learning to “socially” manage others, environmental impact, finances, etc. The Social Entrepreneurship course is for people that are eager to improve the world. We will incorporate concepts from finance, management, psychology, and even neurobiology. You will learn how to find the problem you wish to work on, and how to be more successful in addressing that problem.

EVM 3440 How to Effectively Negotiate in Business (1 Credit)

Every day, and sometimes multiple times a day, we persuade and negotiate with people such as funders, classmates, friends, family members, potential employers, merchants, and coworkers. However, most of us know little about what it takes to be effective negotiators. This class teaches you proven methods to support your desire to reach principled agreements by broadening your basic negotiation skills. We will learn theory-driven negotiation skills, engage in simulated negotiations, and make concrete plans to conduct a future negotiation. This Sprint has asynchronous work that is available 2-weeks prior to the in-person class. The asynchronous work, up to 40% of the total work for the class, is required to be completed prior to the in-person class meeting. There is a project that is due two weeks after the in-person class meeting.

EVM 3441 How To Create A Business Startup Budget & Forecast (1 Credit)

For many people creating and evaluating business budgets and forecasts is intimidating. This applied course is designed to demystify the subject as students study, create, and evaluate budgets and forecasts. This course will provide students tools as they create an entrepreneurial budget and forecast. In addition, you will learn about metrics that entrepreneurs, investors, and banks use to evaluate these financial materials. Along the way we will consider budgets for different types of businesses, including B2B, B2C, products, subscriptions, and services. We will cover budget topics such as unit economics, breakeven, margin analysis, customer acquisition cost, and marketing efficiency plus forecast topics like burn rates, scaling, margin creep, and north star metrics. Plus, we will touch on the basics of valuation and how budget materials relate to valuation.

EVM 3442 How to effectively sell products on the Amazon Marketplace (1 Credit)

Amazon has become the de facto tool for selling Consumer Packaged Goods (CPG) online. If you're not selling your product on Amazon, chances are that someone else is already doing it for you. Unlike real estate, Amazon squatters may have (and, retain) first-mover advantages in selling products and securing organic listing authority. Anyone planning to sell products for themselves or for an employer needs to understand the Amazon landscape. Amazon has become a ubiquitous metaverse for commerce. Everything known tangibly in bricks-and-mortar retail has a virtual analogue expected to move faster and cheaper, all while subject to the scrutiny of customer reviews. The Amazon eco-system includes an army of gig workers and service providers such as lawyers and marketing professionals, subject to the same constraints. Whether you wish to become a third-party seller on Amazon or plan to work for a CPG company, understanding the power of Amazon (and, related tools) has universal application. We plan to cover the risks of entering Amazon, the criteria to evaluate successful products, protecting your brand, organic and pay-per click strategies, third-party tools, and the broad market for trading in Amazon businesses. This Sprint has asynchronous work that is available 2-weeks prior to the in-person class. The asynchronous work, up to 40% of the total work for the class, is required to be completed prior to the in-person class. There is a post class project that is due two weeks after the in-person class.

EVM 3443 The Marketing Mix "Converting Prospects Across the B2B and B2C Buyer's Journey (1 Credit)

How do people who have never heard of a product or company become loyal customers? Marketing leaders use a variety of tactics---from social media, digital advertising, content, customer service, reviews, emails, events, and more---to convert prospective customers to loyal ones. Converting prospects across the buyer's journey from awareness to consideration to purchase in a cost-effective manner is core to every B2B and B2C marketing campaign. During this Sprint we will learn the key elements of the marketing mix and the stages of the buyer's journey they apply to. We’ll showcase common tactics and metrics used at each stage, and focus on the importance of using attribution data to improve the effectiveness of each conversion. We will also evaluate how marketing and sales leaders effectively partner across the buyer's journey, learn how the marketing mix can vary across B2B and B2C organizations, and showcase organizations that have developed highly effective marketing mixes. This Sprint has asynchronous work that is available 2-weeks prior to the in-person class. The asynchronous work, up to 40% of the total work for the class, is required to be completed prior to the in-person class. There is a post class project that is due two weeks after the in-person class.

EVM 3444 Using Sustainability to Drive Innovation (1 Credit)

Want to learn how to make a difference in the world using Sustainability? This course is designed to give you the entrepreneurial skills to incorporate sustainability into a company’s products, services, and day to day operations. If you want to learn how to innovate and develop sustainability initiatives that make massive societal and environmental impacts while tackling current challenges like climate change, water scarcity, equity & inclusion, this course is for you. This course provides an essential overview of the challenges that our planet and society are facing and provides you the tools you’ll need to ignite your sustainable business vision and bring it to reality. If you have a passion for making a positive impact in the world and an entrepreneurial idea for a new business or a product or business solution within an existing company, come join us! Students will walk away with a working knowledge of sustainability issues and the tools to build sustainable programs into new and existing business ventures that address both a societal and market need. At the end of this sprint course, students should feel empowered with the ability to incorporate sustainable thinking into whatever their future careers hold – whether that be an entrepreneurial venture, the development of a new product, or helping businesses drive business value through sustainability. This Sprint has asynchronous work that is available 2-weeks prior to the in-person class. The asynchronous work, up to 40% of the total work for the class, is required to be completed prior to the in-person class. There is a post class project that is due two weeks after the in-person class. Cross Listed with EVM 4444.

EVM 3700 Real Business Cases in Entrepreneurship (4 Credits)

The Real Business course is designed to provide students with an opportunity to examine entrepreneurial business challenges through case studies, guest speaker, discussions and field experience. In addition to standard entrepreneurial start-ups, the course will cover international start-ups, gender issues relating to start-ups as well as fostering an entrepreneurial spirit in large organizations. Throughout the course, entrepreneurship will be examined from the perspective of business challenge as well as career choice. Prerequisites: EVM 3351 and degree checkpoint 2.

EVM 3704 Topics in Innovation and Entrepreneurship (1-4 Credits)

This course is custom designed to address topics that are currently in demand, such as social entrepreneurship, financing the startup after the Wall Street greed bust, finding angel investors and venture capitalists in Colorado, preparing for a pitch to investors, moving beyond startup stage, and others. Prerequisites: EVM 3350 (minimum grade of C-).

EVM 3710 Innovation/Creativity-Business (4 Credits)

This course is about identifying and creating customer needs, looking for innovative ways to address these needs, and pursuing those approaches that appear to have real profit potential. There are exercises to address and stimulate creativity, discussion of organizations that are considered to be creative businesses, and critical evaluation of the hurdles they face and the techniques they use. The course also includes innovative approaches to organizational effectiveness. Cross listed with EVM 4710. Prerequisites: LGST 2000 and degree checkpoint 2.

EVM 3980 Entrepreneur Internship (0-4 Credits)

Initial for-credit entrepreneur internship experience for students pursuing a business major and/or entrepreneurship minor, creating the opportunity to acquire meaningful work experience in a supervised, practical setting. Prerequisite: BUS 1440 (minimum grade of C-).

EVM 3991 Independent Study (1-10 Credits)

Student devises and completes a special learning project under faculty supervision. Topic and outline must be approved by supervising instructor and department. Prerequisite: EVM 3351.

Faculty

Neil J. Pollard, Teaching Assistant Professor, MBA, Griffith University

John Sebesta, Professor of the Practice of Entrepreneurship, PhD, Southern Methodist University

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