2016-2017 Graduate Bulletin

Communication Management

Office: University College Student Support Center
Mail Code: 2211 S. Josephine St., Denver, CO 80208
Phone: 303-871-2291, 800-347-2042
Email: ucolsupport@du.edu  
Web Site: http://www.universitycollege.du.edu

Master of Arts in Communication Management with a concentration in Alternative Dispute Resolution

The alternative dispute resolution concentration is designed for early and mid-career professionals who are seeking to enhance their ability to think creatively, problem-solve effectively, gain insight into restorative communication practices, and manage conflict in all types of professional interactions. In this concentration students analyze the nature, roots, and resolution of conflict in organizational and interpersonal settings. Guided by practitioner-faculty, students develop contextually appropriate conflict management strategies and hone mediation, negotiation, and facilitation skills in order to find acceptable resolution for all parties.

This degree prepares students to do the following:

  • Apply conflict theories in understanding and analyzing conflict situations
  • Assess the role of culture in conflict situations
  • Articulate and defend a variety of processes to resolve conflict
  • Develop contextually appropriate conflict management systems for work with diverse stakeholders
  • Perform alternative dispute resolution practices while adhering to applicable codes of ethics   

Master of Arts in Communication Management with a concentration in Learning and Development

The Learning and Development concentration is designed for early and mid-career learning and development professionals looking to excel as internal or external consultants in a variety of organizational settings and across platforms. This program prepares students in three complementary areas: 1) a strong foundation in the distinct ways adults learn; 2) exposure to and utilization of diverse instructional technologies and strategies; and, 3) advanced facilitation and communication skills. Students acquire advanced knowledge of how adults process information and the specific skills required to meet adult learning needs. Blending traditional training strategies with the latest multi-media technologies and guided by practitioner-faculty, students learn through application by designing and executing projects from start to finish, including needs assessment, design, delivery, implementation, and evaluation. Additionally, students develop advanced communication skills to work with individuals and teams in increasingly global workplaces using multiple modalities.

This degree prepares students to do the following:

  • Design and execute projects from needs assessment through design, delivery, implementation, and evaluation

  • Elucidate key components of adult learning theories; assess contributions of these theories; articulate challenges to, limits of, and new directions for these theories; and apply them to meet organizational needs

  • Identify, analyze, choose, and defend best instructional strategies and techniques to achieve learning objectives

  • Develop advanced facilitation and communication skills and demonstrate the ability to respond appropriately to varied audiences with diverse needs and across platforms

  • Evaluate and communicate impact of projects using most relevant metrics and analytics

Master of Arts in Communication Management with a concentration in Marketing Communication

The Marketing Communication concentration in Communication Management is designed for early and mid-career professionals looking to create innovative, integrated, omni-channel marketing communication campaigns that are driven by strategic objectives, reach clearly defined target audiences, and deliver desired results. Students analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful marketing strategies. They evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns. Students cultivate research-based decision making and creative thought through hands-on application of course material, guided by practitioner-faculty.

This degree prepares students to do the following:

  • Design, manage, and measure persuasive, integrated, omni-channel marketing communication campaigns

  • Assess the current scope and learn how to anticipate future trends in traditional, social, mobile, email, and search marketing

  • Measure marketing communication efforts and create plans to adjust future campaigns based on results

  • Create strategies to elevate an organization’s or client’s marketing and branding efforts through the use of appropriate tactics

Master of Arts in Communication Management with a concentration in Organizational Communication

The Organizational Communication concentration is designed for early and mid-career communicators seeking to improve their ability to manage communication processes, navigate the complexities of groups and teams, and become more responsive communication professionals. Students enhance and deepen their interpersonal, organizational, and managerial communication skills by increasing their ability to adeptly manage crises, handle change, and skillfully resolve organizational challenges. By analyzing and critiquing barriers to effective communication, students make the best use of persuasion, negotiation, and cultural awareness skills in courses that are designed and led by practitioner-faculty.

This degree prepares students to do the following:

  • Articulate and defend various persuasion and crisis management techniques to make contextually appropriate selections

  • Evaluate and utilize business communication concepts, tools, and presentation techniques

  • Assess and apply theories and best practices of group and team dynamics

  • Identify barriers to effective communication and develop plans to ensure productive outcomes

  • Create strategies to lead change by applying principles of change, critical change dynamics, and processes for knowledge transfer within organizations

Master of Arts in Communication Management with a concentration in Public Relations

The Public Relations concentration in Communication Management is designed for mid-career professionals looking to expertly reach an organization’s diverse constituents, manage its identity, and maximize the impact of its reputation. Students learn strategies to connect with third-party influencers, utilize mass media outlets, and leverage social media platforms, all while employing principles of persuasion and quality content creation for traditional and digital media. From researching and evaluating audiences, to planning public relations campaigns, implementing communication plans, and measuring effectiveness, students apply critical thinking, precise writing, and complex reasoning. Courses are designed and led by practitioner-faculty who provide students with expert support while guiding them through the application of course material to communication challenges facing today’s PR professionals.

This degree prepares students to do the following:

  • Communicate persuasively to targeted audiences to meet specific organizational outcomes

  • Create communication plans with measurable results using public relations best practices, tactics, and strategies

  • Develop, manage, and analyze effective media relations practices

  • Articulate and defend the selection of techniques to measure, monitor, and influence an organization’s reputation

  • Articulate the primary principles and practices of public relations in an increasingly interconnected, global economy

Master of Arts in Communication Management with a concentration in Organizational Development

The Organizational Development master's degree concentration is offered online or on campus at the University of Denver in the evenings, or in a combination of both, to meet the needs of busy adults. Students learn about organizations. Successful organizations are dynamic entities; adjusting goals, structure, and strategies due to needs and influences. Sometimes these adjustments are large, but quite often there are a series of small to mid-size changes that affect employees and processes resulting in the need for an organizational development (OD) intervention. Students will learn the history, challenges, and successes of OD and the different models and techniques to warrant a productive culture in a variety of organizational sizes, sectors, and types. An OD intervention strategy will be created by defining the role of the practitioner as an internal or external consultant and constructing a diagnosis plan, synthesizing data from interviews and observations, and effectively communicating the findings in various applicable formats. Finally, a personal philosophy regarding change will be developed and then examined through the context of analyzing organizational values and ethics, culture, and the human impact of change on employees.

The importance of culture and effective intervention strategies is discussed throughout the Organizational Development master’s degree concentration. Customize your Leadership and Organizations master's degree through the innovative Professional Options Curriculum using our convenient online degree builder tool, which allows you to select courses that cater to your specific career needs.

This degree prepares students to do the following:

  • Articulate and define organizational development, history of OD, and challenges and possibilities using an intentional OD intervention
  • Develop and defend a personal philosophy of organizational change
  • Evaluate the impact of organizational culture and core values on OD interventions
  • Integrate the contract for a successful OD intervention with the organizational culture and determine the role of an OD practitioner in each stage of an OD intervention, distinguishing between an internal and external consultant
  • Assess, compare, and contrast different models of change and describe the impact of each model on an OD process
  • Define and organize OD strategies for different types of organizations (sectors, life cycle, size, industry, types of innovation, or other defining characteristics) for maximizing impacts of OD interventions
  • Summarize the importance and impact of the different organizational structures and design on OD strategy and interventions
  • Construct an organizational diagnosis plan by using interviewing, group facilitation, process observation, synthesis of data, and writing effective reports, with providing effective presentations of the findings
  • Analyze the human side of change and build strategies for successful implementation of an OD intervention that honor the loss, resistance and acceptance of changes

Certificate in Communication Management with a concentration in Alternative Dispute Resolution

The Alternative Dispute Resolution graduate certificate is designed for early and mid-career professionals who are seeking to enhance their ability to think creatively, problem-solve effectively, gain insight into restorative communication practices, and manage conflict in all types of professional interactions. In this concentration students analyze the nature, roots, and resolution of conflict in organizational and interpersonal settings. Guided by practitioner-faculty, students develop contextually appropriate conflict management strategies and hone mediation, negotiation, and facilitation skills in order to find acceptable resolution for all parties.

Certificate in Communication Management with a concentration in Learning and Development

The Learning and Development graduate certificate is designed for early and mid-career learning and development professionals looking to excel as internal or external consultants in a variety of organizational settings and across platforms. This program prepares students in three complementary areas: 1) a strong foundation in the distinct ways adults learn; 2) exposure to and utilization of diverse instructional technologies and strategies; and, 3) advanced facilitation and communication skills. Students acquire advanced knowledge of how adults process information and the specific skills required to meet adult learning needs. Blending traditional training strategies with the latest multi-media technologies and guided by practitioner-faculty, students learn through application by designing and executing projects from start to finish, including needs assessment, design, delivery, implementation, and evaluation. Additionally, students develop advanced communication skills to work with individuals and teams in increasingly global workplaces using multiple modalities.

Certificate in Communication Management with a concentration in Marketing Communication

The Marketing Communication graduate certificate is designed for early and mid-career professionals looking to create innovative, integrated, omni-channel marketing communication campaigns that are driven by strategic objectives, reach clearly defined target audiences, and deliver desired results. Students analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful marketing strategies. They evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns. Students cultivate research-based decision making and creative thought through hands-on application of course material, guided by practitioner-faculty.

Certificate in Communication Management with a concentration in Organizational Communication

The Organizational Communication graduate certificate is designed for early and mid-career communicators seeking to improve their ability to manage communication processes, navigate the complexities of groups and teams, and become more responsive communication professionals. Students enhance and deepen their interpersonal, organizational, and managerial communication skills by increasing their ability to adeptly manage crises, handle change, and skillfully resolve organizational challenges. By analyzing and critiquing barriers to effective communication, students make the best use of persuasion, negotiation, and cultural awareness skills in courses that are designed and led by practitioner-faculty.

Certificate in Communication Management with a concentration in Public Relations

The Public Relations graduate certificate in Communication Management is designed for mid-career professionals looking to expertly reach an organization’s diverse constituents, manage its identity, and maximize the impact of its reputation. Students learn strategies to connect with third-party influencers, utilize mass media outlets, and leverage social media platforms, all while employing principles of persuasion and quality content creation for traditional and digital media. From researching and evaluating audiences, to planning public relations campaigns, implementing communication plans, and measuring effectiveness, students apply critical thinking, precise writing, and complex reasoning. Courses are designed and led by practitioner-faculty who provide students with expert support while guiding them through the application of course material to communication challenges facing today’s PR professionals.

MASTER'S DEGREE ADMISSION

Admission Criteria

A regionally accredited baccalaureate degree is required for admission. Applicants must have a minimum grade point average (GPA) of 3.0 on a 4.0 scale (or equivalent) in their undergraduate work from a regionally accredited degree-granting institution for full admission. Applicants whom University College believes may successfully engage in graduate work, but who have not met the previously stated GPA requirement, may be admitted to a degree program on a provisional basis. The GMAT and GRE are NOT required.

Admission Process

Master's degree applications are reviewed for admission on a quarterly basis. Applications and all supplemental materials must be submitted online; with the exception of transcripts, which must be received by the stated application deadline (requests for accommodation may be granted). Applicants will be notified of a decision via email and standard mail approximately two weeks following the application deadline. Detailed application information and application deadlines are located on the University College website

  • Application: Applicants must complete the application online.
  • Application Fee: A $75 non-refundable application fee is required for an application to be processed. 
  • One Official Transcript from each Post-Secondary Institution: Applicants are required to submit an official transcript from each post-secondary institution they have attended, or are presently attending, where 2 quarter hours (or one semester hour) or more were completed. This includes transcripts for credit earned as transfer work and study abroad.
  • Two Letters of Recommendation: Two confidential letters of recommendation are required.
  • Personal Statement: A personal statement (two pages double spaced) is required. The statement should include information on how the degree will enhance career plans and meet educational goals. Sharing personal experiences, abilities, achievements, and goals is encouraged.  This document has considerable influence in the decision to admit applicants with attention given to written communication skills. 
  • Résumé/Curriculum Vitae (CV).
  • Degree Plan: The degree plan, detailing courses for the academic program, is required to complete the admission process and can be completed through the University College online Degree Builder tool.
  • Language Proficiency: Applicants whose native language is not English or who have been educated in countries where English is not the native language, regardless of citizenship, must provide official scores from the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS). The TOEFL and IELTS scores are valid for two years from the test date. Applicants may be exempt from English proficiency test requirements if they have earned a post-secondary degree from a recognized/accredited university where the language of instruction and examination is English.
  • Proof of Permanent Residency: Permanent Residents must provide a copy of their Registration Alien Card (green card).
  • Admission Interview: An interview may be required at the program director’s request.
  • International Applicants:  Additional requirements are listed below for international applicants. 

CERTIFICATE ADMISSION

Admission Criteria

A regionally accredited baccalaureate degree is required for admission. Applicants must have a minimum grade point average (GPA) of 3.0 on a 4.0 scale (or equivalent) in their undergraduate work from a regionally accredited degree-granting institution for full admission. Applicants whom University College believes may successfully engage in graduate work, but who have not met the previously stated GPA requirement, may be admitted to a degree program on a provisional basis. The GMAT and GRE are NOT required.

Admission Process

Certificate applications are reviewed for admission on a quarterly basis. Applications and all supplemental materials must be submitted online; with the exception of transcripts, which must be received by the stated application deadline (requests for accommodation may be granted). Applicants will be notified of a decision via email and standard mail approximately two weeks following the application deadline. Detailed application information and application deadlines are located on the University College website

  • Application: Applicants must complete the application online.
  • Application Fee: A $50 non-refundable application fee is required for an application to be processed. 
  • One Official Transcript from each Post-Secondary Institution: Applicants are required to submit an official transcript from each post-secondary institution they have attended, or are presently attending, where 2 quarter hours (or one semester hour) or more were completed. This includes transcripts for credit earned as transfer work and study abroad.
  • Résumé/Curriculum Vitae (CV).
  • Certificate Plan: The certificate plan, detailing courses for the academic program, is required to complete the admission process and can be completed through the University College online Degree Builder tool. 
  • Language Proficiency: Applicants whose native language is not English or who have been educated in countries where English is not the native language, regardless of citizenship, must provide official scores from the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS). The TOEFL and IELTS scores are valid for two years from the test date. Applicants may be exempt from English proficiency test requirements if they have earned a post-secondary degree from a recognized/accredited university where the language of instruction and examination is English.
  • Proof of Permanent Residency: Permanent Residents must provide a copy of their Registration Alien Card (green card).
  • Admission Interview: An interview may be required at the program director’s request.
  • International Applicants:  Additional requirements are listed below for international applicants. 

INTERNATIONAL ADMISSION

International applicants must comply with all requirements set forth for domestic applicants and supplement their application with additional documentation. International applicant information, including admission deadlines and the International Applicant Checklist, is available on the University College website.

Admitted international applicants whose native language is not English are required to attend University College’s International Preparation Week prior to attending courses at University College.

University College will consider graduate applicants who have earned three-year baccalaureate degrees from 15-year education systems. The school from which the applicant has earned the degree must be a formally recognized or regionally accredited institution of higher learning, as determined by the University Of Denver Office Of International Student Admission. Admission policy and procedures for applicants holding three-year baccalaureate degrees is the same as for other international applicants with one exception: applicants with a three-year degree are not eligible for English Conditional Admission. Priority consideration will be given to those with a minimum of three year’s work experience.

Additional Admission Requirements for International Applicants

  • English Proficiency: All internationally educated applicants whose native language is not English are required to submit proof of English Language Proficiency regardless of citizenship and/or U.S. residency.
  1. TOEFL: A minimum score of 550 (paper based), 213 (computer based), or 80 (Internet based) is required for admission consideration. Generally, applicants should achieve at least 20 in all TOEFL subscores on the internet-based exam. TOEFL score reports older than two years from the date of application are not acceptable for admission consideration.
  2. Academic IELTS: A score of 6.5 or higher is required to be considered for admission. Each individual band score must be 6.0 or higher. IELTS score reports older than two years from the date of application are not acceptable for admission consideration.
  3. Possible Exemptions: International applicants may be exempt from the TOEFL/Academic IELTS requirement if by the time of matriculation they have earned a post-secondary degree from a formally-recognized/accredited university where the entire language of instruction and examination is in English.
  4. English Conditional Acceptance (ECA): Master's degree applicants who do not meet the required level of English proficiency may be considered for conditional acceptance if all other admission criteria are met. Prior to enrolling in any graduate-level coursework, ECA requires an evaluation by the University of Denver's English Language Center (ELC) and successful completion of intensive ELC English courses including the Graduate Preparation Program.. Academic classes may not be taken while students are enrolled at the English Language Center. Graduate certificate students may not be admitted through ECA. As an alternative to the English Language Center, an applicant may become fully admitted by submitting sufficient TOEFL/Academic IELTS scores.
  • Official Transcripts and Translations: International applicants should submit official transcripts printed in the official language of instruction of their institution. Certified English translations must accompany all transcripts except for those provided by institutions that issue documents in English.
  • Photocopy of Diploma/Degree Certification and Appropriate Translations: Applicants who have earned a degree outside the U.S. must submit proof of graduation through a degree certificate or diploma along with all appropriate official translations.
  • A Photocopy of Current Passport: Applicants must provide a copy of the photograph and legal name page of their passport. This is required before an I-20 can be issued by the University of Denver.
  • The Supplemental Information Form (SEVIS Supplement): Applicants who are not U.S. Citizens or permanent residents must complete the SEVIS form.
  • Financial Verification Form: Applicants seeking an I-20 student visa must submit financial verification documents.

Master of Arts in Communication Management with a Concentration in Alternative Dispute Resolution

Degree Requirements

Core coursework requirements
COMM 4020Communication in Professions and Organizations4
COMM 4045Applied Critical Thinking in Communication4
COMM 4050Communication and Society: Theories and Applicaitons4
COMM 4905Graduate Social Research Methods4
COMM 4901Capstone Project4
or COMM 4902 Capstone Seminar
or COMM 4904 Interdisciplinary Capstone Seminar
or COMM 4920 Portfolio Capstone
Concentration requirements
COMM 4002Effective Facilitation and Presentation4
COMM 4220Conflict Theory4
COMM 4222Negotiation Principles and Practice4
COMM 4221Mediation Principles and Practices4
or COMM 4270 Forty-Hour Mediation
Elective requirements (Choose three courses)12
Conflict and Culture
Restorative Practices
Managing Organizational Conflict
Forty-Hour Mediation
Communicating Effectively in Groups and Teams
Persuasion Methods and Techniques
Intercultural Communication
Total Credits48

Minimum number of credits required: 48

Students may choose from the elective options above, or they may work with their advisor to choose electives.  

A satisfactory quality of achievement with a grade point average of “B” (3.0) or better is required in graduate coursework accepted for the degree. The average is determined on the basis of the University’s grading system. In no case, may more than one-fourth of the hours accepted toward the degree be of “C” grade. A grade lower than “C” renders the credit unacceptable for meeting degree requirements. Students must earn a grade of B- or better in the Capstone Project or Capstone Seminar.

Master of Arts in Communication Management with a Concentration in Learning and Development

Degree Requirements

Core coursework requirements
COMM 4020Communication in Professions and Organizations4
COMM 4045Applied Critical Thinking in Communication4
COMM 4050Communication and Society: Theories and Applicaitons4
COMM 4905Graduate Social Research Methods4
COMM 4901Capstone Project4
or COMM 4902 Capstone Seminar
or COMM 4904 Interdisciplinary Capstone Seminar
or COMM 4920 Portfolio Capstone
Concentration requirements
COMM 4200Instructional Design and Technology4
COMM 4203Instructional Strategies for Adult Learners4
COMM 4206Evaluating Learning and Development Effectiveness4
COMM 4002Effective Facilitation and Presentation4
Elective requirements (Choose three courses):12
Managing Learning in Organizations
Intercultural Communication
Communicating Effectively in Groups and Teams
Persuasion Methods and Techniques
Communication for Change Management
Total Credits48

Minimum number of credits required: 48

Students may choose from the elective options above, or they may work with their advisor to choose electives.  

A satisfactory quality of achievement with a grade point average of “B” (3.0) or better is required in graduate coursework accepted for the degree. The average is determined on the basis of the University’s grading system. In no case, may more than one-fourth of the hours accepted toward the degree be of “C” grade. A grade lower than “C” renders the credit unacceptable for meeting degree requirements. Students must earn a grade of B- or better in the Capstone Project or Capstone Seminar.

Master of Arts in Communication Management with a Concentration in Marketing Communication

Degree Requirements

Core coursework requirements
COMM 4020Communication in Professions and Organizations4
COMM 4045Applied Critical Thinking in Communication4
COMM 4050Communication and Society: Theories and Applicaitons4
COMM 4905Graduate Social Research Methods4
COMM 4901Capstone Project4
or COMM 4902 Capstone Seminar
or COMM 4904 Interdisciplinary Capstone Seminar
or COMM 4920 Portfolio Capstone
Concentration requirements
COMM 4140Marketing Strategy and Process4
COMM 4301Branding and Market Positioning4
COMM 4321Digital Marketing Communication4
COMM 4324Web Analytics4
Elective requirements (Choose three courses):12
Effective Facilitation and Presentation
Communicating Effectively in Groups and Teams
Persuasion Methods and Techniques
Intercultural Communication
Public Relations Principles and Process
Public Relations Writing and Tactics
Dimensions of Reputation Management
Public Relations Research and Measurement
Negotiation Principles and Practice
Mobile Marketing
Integrating Social Media
Email Marketing
Digital Campaign Management
Writing for Digital Media
Total Credits48

Minimum number of credits required: 48

Students may choose from the elective options above, or they may work with their advisor to choose electives.  

A satisfactory quality of achievement with a grade point average of “B” (3.0) or better is required in graduate coursework accepted for the degree. The average is determined on the basis of the University’s grading system. In no case, may more than one-fourth of the hours accepted toward the degree be of “C” grade. A grade lower than “C” renders the credit unacceptable for meeting degree requirements. Students must earn a grade of B- or better in the Capstone Project or Capstone Seminar.

Master of Arts in Communication Management with a Concentration in Organizational Communication

Degree Requirements

Core coursework requirements
COMM 4020Communication in Professions and Organizations4
COMM 4045Applied Critical Thinking in Communication4
COMM 4050Communication and Society: Theories and Applicaitons4
COMM 4905Graduate Social Research Methods4
COMM 4901Capstone Project4
or COMM 4902 Capstone Seminar
or COMM 4904 Interdisciplinary Capstone Seminar
or COMM 4920 Portfolio Capstone
Concentration requirements
COMM 4002Effective Facilitation and Presentation4
COMM 4006Communicating Effectively in Groups and Teams4
COMM 4016Persuasion Methods and Techniques4
COMM 4032Communication for Change Management4
or ORL 4420 Leading Change for Transformation
Elective requirements (Choose three courses):12
Managing Learning in Organizations
Intercultural Communication
Marketing Strategy and Process
Public Relations Principles and Process
Dimensions of Reputation Management
Mediation Principles and Practices
Forty-Hour Mediation
Total Credits48

Minimum number of credits required: 48

Students may choose from the elective options above, or they may work with their advisor to choose electives.  

A satisfactory quality of achievement with a grade point average of “B” (3.0) or better is required in graduate coursework accepted for the degree. The average is determined on the basis of the University’s grading system. In no case, may more than one-fourth of the hours accepted toward the degree be of “C” grade. A grade lower than “C” renders the credit unacceptable for meeting degree requirements. Students must earn a grade of B- or better in the Capstone Project or Capstone Seminar.

Master of Arts in Communication Management with a Concentration in Organizational development

Degree Requirements

Core coursework requirements
COMM 4020Communication in Professions and Organizations4
COMM 4045Applied Critical Thinking in Communication4
COMM 4050Communication and Society: Theories and Applicaitons4
COMM 4905Graduate Social Research Methods4
COMM 4901Capstone Project4
or COMM 4902 Capstone Seminar
or COMM 4904 Interdisciplinary Capstone Seminar
or COMM 4920 Portfolio Capstone
Concentration requirements
ORL 4110Fundamentals of Organizational Development4
ORL 4115Organizational Culture and Organizational Development Impacts4
ORL 4120Team Interventions4
ORL 4125Evaluate & Sustain Change4
Elective requirements (Choose three courses):12
Instructional Design and Technology
Instructional Strategies for Adult Learners
Evaluating Learning and Development Effectiveness
Effective Facilitation and Presentation
Managing Learning in Organizations
Dimensions of Reputation Management
Performance Consulting
21st Century Learning
Intercultural Communication
Communicating Effectively in Groups and Teams
Persuasion Methods and Techniques
Communication for Change Management
Total Credits48

Minimum number of credits required: 48

Students may choose from the elective options above, or they may work with their advisor to choose electives.  

A satisfactory quality of achievement with a grade point average of “B” (3.0) or better is required in graduate coursework accepted for the degree. The average is determined on the basis of the University’s grading system. In no case, may more than one-fourth of the hours accepted toward the degree be of “C” grade. A grade lower than “C” renders the credit unacceptable for meeting degree requirements. Students must earn a grade of B- or better in the Capstone Project or Capstone Seminar.

Master of Arts in Communication Management with a Concentration in Public Relations

Degree Requirements

Core coursework requirements
COMM 4020Communication in Professions and Organizations4
COMM 4045Applied Critical Thinking in Communication4
COMM 4050Communication and Society: Theories and Applicaitons4
COMM 4905Graduate Social Research Methods4
COMM 4901Capstone Project4
or COMM 4902 Capstone Seminar
or COMM 4904 Interdisciplinary Capstone Seminar
or COMM 4920 Portfolio Capstone
Concentration requirements
COMM 4144Public Relations Principles and Process4
COMM 4145Public Relations Writing and Tactics4
COMM 4150Dimensions of Reputation Management4
COMM 4155Public Relations Research and Measurement4
Elective requirements (Choose three courses):12
Communicating Effectively in Groups and Teams
Persuasion Methods and Techniques
Marketing Strategy and Process
Digital Marketing Communication
Writing for Digital Media
Total Credits48

Minimum number of credits required: 48

Students may choose from the elective options above, or they may work with their advisor to choose electives.  

A satisfactory quality of achievement with a grade point average of “B” (3.0) or better is required in graduate coursework accepted for the degree. The average is determined on the basis of the University’s grading system. In no case, may more than one-fourth of the hours accepted toward the degree be of “C” grade. A grade lower than “C” renders the credit unacceptable for meeting degree requirements. Students must earn a grade of B- or better in the Capstone Project or Capstone Seminar.

Certificate in Communication Management with a Concentration in Alternative Dispute Resolution

Program Requirements

Concentration requirements
COMM 4002Effective Facilitation and Presentation4
COMM 4220Conflict Theory4
COMM 4222Negotiation Principles and Practice4
COMM 4221Mediation Principles and Practices4
or COMM 4270 Forty-Hour Mediation
Elective requirements (Choose two courses):8
Communicating Effectively in Groups and Teams
Persuasion Methods and Techniques
Communication in Professions and Organizations
Intercultural Communication
Applied Critical Thinking in Communication
Communication and Society: Theories and Applicaitons
Conflict and Culture
Restorative Practices
Managing Organizational Conflict
Forty-Hour Mediation
Total Credits24

Minimum number of credits required: 24

Certificate in Communication Management with a Concentration in Learning and Development

Program Requirements

Concentration requirements
COMM 4002Effective Facilitation and Presentation4
COMM 4200Instructional Design and Technology4
COMM 4203Instructional Strategies for Adult Learners4
COMM 4206Evaluating Learning and Development Effectiveness4
Elective requirements (Choose two courses):8
Managing Learning in Organizations
Dimensions of Reputation Management
Performance Consulting
21st Century Learning
Intercultural Communication
Communicating Effectively in Groups and Teams
Persuasion Methods and Techniques
Communication for Change Management
Communication in Professions and Organizations
Applied Critical Thinking in Communication
Communication and Society: Theories and Applicaitons
Total Credits24

Minimum number of credits required: 24

Certificate in Communication Management with a Concentration in Marketing Communication

Program Requirements

Concentration requirements
COMM 4140Marketing Strategy and Process4
COMM 4301Branding and Market Positioning4
COMM 4321Digital Marketing Communication4
COMM 4324Web Analytics4
Elective requirements (Choose two courses):8
Dimensions of Reputation Management
Integrating Social Media
Email Marketing
Essentials of Search Marketing
Writing for Digital Media
Mobile Marketing
Public Relations Principles and Process
Public Relations Writing and Tactics
Public Relations Research and Measurement
Digital Campaign Management
Effective Facilitation and Presentation
Communicating Effectively in Groups and Teams
Persuasion Methods and Techniques
Negotiation Principles and Practice
Intercultural Communication
Communication in Professions and Organizations
Applied Critical Thinking in Communication
Communication and Society: Theories and Applicaitons
Total Credits24

Minimum number of credits required: 24

Certificate in Communication Management with a Concentration in Organizational Communication

Program Requirements

Concentration requirements
COMM 4002Effective Facilitation and Presentation4
COMM 4006Communicating Effectively in Groups and Teams4
COMM 4016Persuasion Methods and Techniques4
COMM 4032Communication for Change Management4
or ORL 4420 Leading Change for Transformation
Elective requirements (Choose two courses):8
Dimensions of Reputation Management
Managing Organizational Conflict
Managing Learning in Organizations
Performance Consulting
Mediation Principles and Practices
Forty-Hour Mediation
Marketing Strategy and Process
Public Relations Principles and Process
Intercultural Communication
Communication in Professions and Organizations
Applied Critical Thinking in Communication
Communication and Society: Theories and Applicaitons
Total Credits24

Minimum number of credits required: 24

Certificate in Communication Management with a Concentration in Public Relations

Program Requirements

Concentration requirements
COMM 4144Public Relations Principles and Process4
COMM 4145Public Relations Writing and Tactics4
or COMM 4321 Digital Marketing Communication
COMM 4150Dimensions of Reputation Management4
COMM 4155Public Relations Research and Measurement4
Elective requirements (Choose two courses):8
Branding and Market Positioning
Digital Marketing Communication
Integrating Social Media
Writing for Digital Media
Communicating Effectively in Groups and Teams
Persuasion Methods and Techniques
Marketing Strategy and Process
Communication in Professions and Organizations
Applied Critical Thinking in Communication
Communication and Society: Theories and Applicaitons
Total Credits24

Minimum number of credits required: 24 

Courses

COMM 4002 Effective Facilitation and Presentation (4 Credits)

The evolution and increasing presence of technology in the workplace has changed the way we conduct meetings, present information, and facilitate in-person and virtual group conversations. In this course students hone their presentation and facilitation skills by assessing their audience, purpose, and the desired outcomes of the engagement. Students learn to use appropriate and memorable visual aids, maximize audience and/or participant engagement, and employ communication competencies to increase sensitivity to group dynamics and verbal and nonverbal cues. Whether facilitating high-level face-to-face meetings, conducting virtual interactions, or presenting to groups, students will gain the skills and confidence needed for effective synchronous communication across varied delivery methods.

COMM 4006 Communicating Effectively in Groups and Teams (4 Credits)

Effective group and team processes are invaluable to every organization. Ensuring productive and satisfying group interactional outcomes in organizational, professional and personal settings can be difficult. Focusing upon theory, application, and the practice of working together as a team—including development of group dynamics, leadership, and assessment—students gain knowledge about their strengths and weaknesses in teams, incorporate new skills, enhance productivity, and reduce barriers to effective communication in groups and teams.

COMM 4016 Persuasion Methods and Techniques (4 Credits)

The ability to write and speak in a persuasive manner is often the difference between success and failure. This course looks at a variety of concepts, techniques, and tools designed to improve the persuasiveness of written and spoken interactions. Differences between persuasion, negotiation and mediation are discussed and applied to case presentations. This course requires participation and presentations, readings, discussions and projects. This course is highly interactive, and attendance is mandatory.

COMM 4020 Communication in Professions and Organizations (4 Credits)

Communication professionals play a variety of roles within organizations, but what the best all have in common is mastery of foundational communication skills. In this course, students hone their writing, editing, presenting, and personal-branding skills, while learning how factors such as perception, inference, verbal and nonverbal communication, organizational culture, change, and conflict impact how people interact within the context of large and small organizations.

COMM 4030 Managing Learning in Organizations (4 Credits)

In today’s highly competitive information society, there is a tremendous need for continuous learning and employee development at all levels of an organization. New knowledge is the foundational resource for the creation and implementation of new visions, structures, and outcomes leading to organizational success. The learning organization, when effectively managed, is engaged in continuous improvement, and grows beyond its current state to widen its creative capacity for the future. In this course, students explore concepts, processes, models, and tools to cultivate a learning organization, and to manage the learning and development function within an organization. The focus of this course is on preparing students to be able to identify major business challenges and the competencies needed to support them from a learning and development perspective.

COMM 4032 Communication for Change Management (4 Credits)

This course prepares students to be change leaders in their organizations. The course begins with a focus on understanding critical change dynamics, including organizational structure, phases and roles. The students study and practice competencies which allow organizational members to direct change dynamics in effective ways. The development of competencies are accomplished through discussion, lecture, video, case studies, and change assessment inventories. Concepts and practices of coaching, mentoring and facilitation are explored as methods of supporting change leaders with intergenerational knowledge transfer, or employee development.

COMM 4035 Intercultural Communication (4 Credits)

There is a growing need to communicate effectively across cultural differences. Culture--defined as an accumulated pattern of values, beliefs, and behaviors shared by an identifiable group of people with a common history and verbal and nonverbal code system--pervades every aspect of the communicative process (Neuliep, 2015, p. xvi). This course uses a contextual approach to examine the ways culture, communication, context, and power intersect in intercultural communication interactions. We will identify and analyze obstacles and barriers to effective intercultural communication. Finally, we will examine strategies and skills needed to become a competent and effective intercultural communicator.

COMM 4045 Applied Critical Thinking in Communication (4 Credits)

This course provides an examination of the critical thinking processes and models of decision making and problem solving. The suitability, usage, and effectiveness of critical thinking models in achieving positive organizational outcomes are emphasized. Faculty and student perspectives and experiences, along with case studies, demonstrate applications of the critical thinking and problem solving processes within various communication settings and specialties.

COMM 4050 Communication and Society: Theories and Applicaitons (4 Credits)

Expert communication professionals excel in their craft and their careers by applying foundational communication theories and principles to their practice. While practitioners benefit from an understanding of seminal, theoretical approaches, it is imperative that professionals are able to confidently navigate the contemporary, evolving environment of cultural and commercial communication. This foundational course provides an overview of seminal interpersonal, mass and meditated communications theories and applies them to today's workplace in order to situate praxis as a meaningful pathway to enhance impact. The theories included in this course have been carefully selected based on their ability to be practiced in the field; examples include Attribution Theory, Social Exchange Theory, Mass Society Theory, Political Economy of Communication, and Encoding/Decoding. Additionally, students develop a command of digital communication frameworks using emerging approaches to digitization, convergence, and networked culture. Readings and assessments are geared toward active comprehension of communication theories so that students are able to recall and implement analytical concepts in their approach to decision-making, effective communication and creative-thinking skills in their professional environments.

COMM 4070 Understanding Human Communication (4 Credits)

This course emphasizes the many communication theories, their origin, and applied use in personal, organizational and smaller professional settings. The course utilizes case studies, surveys, projects, and self-assessment to encourage students to reflect on personal experiences with issues like interpersonal communication and group and team dynamics to facilitate understanding of the importance of applying theory to practice. Key skills and strengths are identified as they relate to students' professional goals and objectives.

COMM 4117 International Technical Comm (3 Credits)

This course focues on communication and technical writing skills needed to address today's international business environment. Students will develop the foundational skills necessary to write for translation, as well as develop an understanding of, and sensitivity to, the challenges inherent in intercultural technical communication. Additionally, international standards organizations and the role they play in international communication will be discussed.

COMM 4140 Marketing Strategy and Process (4 Credits)

COMM 4140 Marketing Strategy and Process is an application-oriented course to help students examine the fundamentals of marketing, and develop the insights and skills to formulate and implement sound, ethical marketing strategies and processes. The weekly topics covered in this course are divided into three main content areas: 1) foundations, 2) marketing mix elements with an emphasis on communications, and 3) strategy and planning. Each content area helps students apply strategic concepts through discussion and teamwork. Throughout the quarter, students explore marketing decisions by examining how information and research are used to inform marketing management decisions. Because marketing communication plays such a critical role in marketing success, special emphasis is placed on message and media factors. All of the course material culminates in the development of a marketing plan.

COMM 4144 Public Relations Principles and Process (4 Credits)

In a complex global environment, business, government, nonprofit, and other organizations require professional public relations practitioners who can effectively develop two-way relationships with constituents/publics to enable strategic and effective communication processes. This course explores the essential components of public relations through an examination of the profession, its publics, and effective processes. Areas studied include the nature and history of public relations; applying theories; use of strategy; the value of relationship development; an overview of the range of communication tactics; the evolving role of digital communications and social media; and the importance of ethics and transparency.

COMM 4145 Public Relations Writing and Tactics (4 Credits)

Leveraging effective and persuasive writing to develop relationships with media and other target audiences is an integral part of public relations. This course deepens students’ knowledge of the strategic use of public relations tactics, while ensuring they become effective, creative, clear, and concise architects and translators of the written word. To assist in this development, public relations practitioners have a number of communication tools at their disposal. Determining the correct tool to use is based on a strategic approach to all public relations efforts. Professionals must consider their objectives, publics, and key messages in choosing tactics to effectively influence the intended audience. In this course, students examine the purposes, style, format, content, and distribution of tactics used to support public relations programs and the concepts behind generating effective public relations copy. Tactics such as news releases, fact sheets, media alerts/advisories, feature articles, newsletters, emails, pitches, brochures, and social media will enable the creation of a public relations writing portfolio by the end of class.

COMM 4150 Dimensions of Reputation Management (4 Credits)

Reputation management is the process of tracking, maintaining, and defending a consistent message and positive image across all media. It applies to corporations and individuals, to billion-dollar brands and grassroots causes. Today’s reputation management integrates public relations, search engine optimization (SEO), content marketing, and social media management. It requires constant monitoring and participation in the dialogues that comprise modern media as the traditional roles of sender and receiver merge and evolve. Awareness of the ethical and global considerations surrounding the digital landscape is imperative. As digital presence has become the front lines of reputation management, systems use various predefined criteria for processing complex data to report behavior and activity surrounding a reputation, thereby automating the process of determining positive sentiment, influence, and trustworthiness. This course will present the history of managing reputations in the mass media era, from the dawn of the 20th century to present day. Through the study of proactive and reactive programs, students will learn how to apply reputation management principles in times of quiet and crisis, monitoring, positioning, and measuring a brand's presence online.

COMM 4155 Public Relations Research and Measurement (4 Credits)

Public relations practitioners leverage research at the formative stage of every campaign: during the campaign to measure effectiveness, and at the conclusion of a campaign, to show results. This requires strategic processes to guide organizations toward the best possible actions in creating and sustaining relationships with target publics. This course introduces students to research methods available to public relations professionals, which are dependent on writing measurable objectives to drive accurate evaluation during and following a campaign. Students will explore how to creatively, effectively, efficiently, and ethically adapt research methods to practical application based on available budget, time constraints, and other resources. They then justify these methods to potential clients.

COMM 4200 Instructional Design and Technology (4 Credits)

Designing training that maximizes results is a central concern in organizations. Students in this course identify the elements of effective training, they identify and discuss how learning occurs both formally and informally in organizations, and how trainers must plan for learning in order to meet organizational needs and objectives. The stages of systematic instructional design are presented, and students are given an opportunity to create an instructional design project that might be applied in their work settings. Students involved in training are provided with a fundamental understanding of technology uses for skill and professional development.

COMM 4203 Instructional Strategies for Adult Learners (4 Credits)

Adult learning is very different from the learning processes in children. Adults bring a great deal of experience to the learning situation and are intent on the application of their newfound knowledge and skills. The factors that determine how adults learn, as well as appropriate instructional strategies to best reach these learners, are discussed. Students in this course focus on using adult learning principles to strategically design training materials and facilitate adult learning in various workplace settings.

COMM 4206 Evaluating Learning and Development Effectiveness (4 Credits)

Assessment and evaluation enable learning and development professionals to determine if the benefits of the training endeavors are worth the costs, whether training has met organizational goals, and if further training is necessary. Through case studies, practice exercises, and the development of an authentic assessment plan, students learn how to design, interpret, and apply different types of learning and development evaluation concepts and methods to their respective or intended work settings.

COMM 4216 Performance Consulting (4 Credits)

This course develops the competencies necessary to become a skilled internal consultant. Human Resources professionals, training professionals, and any student interested in organizational consultation should enroll. Topics include the role of the performance consultant, the performance consulting process, forming a data collection strategy for needs assessment, contracting and client intervention. Students also learn how to plan for an initial project meeting and differentiate between business, performance, learning, and work environment needs. This course also helps students establish a framework for leadership coaching to help leaders develop clarity and effectively communicate a vision for moving into a desired future. The principles of coaching are explored from the vantage point of leadership and communication theories including transformational leadership, conflict management, and the use of effective dialogue to coordinate management of meaning (how individuals organize and manage meanings and how they coordinate their meanings with one another).

COMM 4220 Conflict Theory (4 Credits)

The focus of this course is an overview of communication theory as it relates to conflict management. Students study various theories in order to explain and predict the course of conflict interactions. The theories are used to analyze case studies and select the most appropriate method of conflict management from the methods of negotiation, facilitation, mediation, arbitration, and litigation.

COMM 4221 Mediation Principles and Practices (4 Credits)

This course presents students with an overview of a variety of mediation models, basic principles, procedural steps, and benefits of mediation. Students examine various stages of mediation, including preparation, the mediation session(s), caucusing and settlement. Teaching methods include mini-lectures, discussions, and hands-on experience through role-playing and case studies. Recommened Prerequisite: COMM 4222 Negotiation Principles & Practice is strongly encouraged prior to this course.

COMM 4222 Negotiation Principles and Practice (4 Credits)

Negotiation is at the core of alternative dispute resolution. This course presents the theoretical groundwork for interest-based dispute resolution upon which principled negotiation and other alternative dispute resolution methods are founded. Topics include the definition of the negotiation process, different types of negotiation, and negotiation strategies. Students have an opportunity to practice and compare different negotiation techniques. Teaching methods are experiential in nature and include mini-lectures, discussions, and role-plays. Students also develop strategies for managing challenging negotiations and breakdowns.

COMM 4224 Conflict and Culture (4 Credits)

Diversity and multiculturalism are ever present in our global community. Inherent in this diversity is a network of cultural traditions, values and communication styles. This course addresses dispute resolution in multicultural settings and broadens students' understanding of how to assess and resolve conflicts in which ethnicity and other dimensions of cultural diversity are integral components. Only after understanding one's own biases and cultural perspectives can people work to understand others' cultural differences.

COMM 4225 Restorative Practices (4 Credits)

Students in this course explore theories and practice of Restorative Practices within alternative dispute resolution models. Restorative practice is a philosophical approach to be used in conjunction with traditional justice and conflict resolution systems. This concept is increasingly used when an offense has occurred, as a method of healing individuals and communities who have been harmed/impacted by that action. With beginnings in indigenous societies, the basic principle is to bring those harmed together with the community in a dialogue aimed at reestablishing personal and relational balance for all involved. Restorative practice's initial practitioners were often within the traditional justice system, yet this method of conflict resolution has expanded to a wide range of applications including education, non-profit, government, human resources, classroom management, and healthcare.

COMM 4226 Managing Organizational Conflict (4 Credits)

Conflict is a part of all businesses, government, and nonprofit organizations. It is a product of human existence and diversity in an interrelated society. Though many people fear conflict as a threat to a productive work environment, it is not conflict itself that jeopardizes harmony but unresolved conflict, and the associated costs are well documented. Organziations increasingly recognize that conflict need not carry costly financial and interpersonal burdens and can, in fact, serve as a productive change agent. Students in this course explore the nature and sources of organizational conflict and facilitate development of practical skills to recognize and manage conflict using case studies, exercises, speakers, and field research. Students are introduced to the concept of various conflict resolution methods, including individual initiative, negotiation, mediation, restorative justice, and arbitration. This course is well suited for leaders and aspiring leaders in any profession who want to increase their interpersonal capability and enhance their value in organizations.

COMM 4230 21st Century Learning (4 Credits)

Workplace changes over the past decade include how organizational expertise is used, decreased time for formal training, globally distributed workforces, and the use of technologies as drivers of change in the roles and functions of trainers. The current trajectory magnifies the need for skill sets and mindsets that position a workforce for jobs not yet created. This course challenges participants to research changes related to the use of technologies in various fields, analyze and develop their own preparedness for the future, practice environmental scanning, use various online tools and strategies for learning management and communication, facilitation, and performance support. Participants can expect to engage in active-learning strategies including the use of online tools, webliography development, case-based learning, directed discussion, and learner presentations.

COMM 4270 Forty-Hour Mediation (4 Credits)

This course is designed specifically for individuals interested in becoming mediators or integrating mediation skills into their current positions within (but not limited to) human resources, public service, healthcare, law, non-profit management, etc. The course satisfies the initial training requirements for professional mediators in accordance with the Mediation Association of Colorado (the MAC) and the Association for Conflict Resolution (ACR). The DU mediation training is distinctive for several reasons, including: small class size (limited to 24 people) and the opportunity to network with accomplished mediators and mediation coaches.

COMM 4301 Branding and Market Positioning (4 Credits)

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of the intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." Organizations of all types – private, public, and nonprofit – increasingly recognize the importance of their brand and its role in strategic marketing, particularly market positioning. An in-depth examination of branding includes: brand messaging, the process of brand development, fundamentals and theories of consumer behavior and related environmental, cognitive or behavioral influences. Students have the opportunity to research consumer behavioral strategies and explore issues related to brand creation and maintenance, as well as how to leverage, manage, and evaluate their brand.

COMM 4318 Mobile Marketing (4 Credits)

Mobile technologies can be found in your pocket, on your coffee table, at your workplace, and even on your wrist. If a business's marketing plan doesn't include mobile, that business plan simply isn't complete. The growing field of mobile marketing has created a new set of communication imperatives and business opportunities. This course is designed to familiarize students to the tools used to implement a robust mobile marketing strategy. Current and future organization and business leaders will learn mobile marketing best practices and gain the knowledge to implement and analyze the results of their mobil marketing efforts.

COMM 4320 Integrating Social Media (4 Credits)

Social media, including blogs, social platforms, online video, and paid advetising on social networking sites are accelerating the velocity of communications. Content is now created, published, accessed, consumed and shared in real time. Organizations must evaluate social media techniques and determine how best to incorporate them to achieve their marketing communication objectives. This course focuses on integrating social media elements into the enterprise-wide marketing strategy. Students gain first-hand knowledge of various social media techniques and best practices through hands-on, practical exercises. Students not only learn the current technologies, but will gain the skills needed to successfully communicate on behalf of an organization using any social, real-time platform. Through online research, case studies, and interaction with industry experts, students experience the strategic application of social media in communication.

COMM 4321 Digital Marketing Communication (4 Credits)

Digital Marketing enables business to reach a vast audience at a fraction of the cost of traditional marketing media and enables organizations to connect and engage with specific user groups to promote their objectives. The focus of this course is to provide a fundamental understanding of digital marketing communications techniques and how to integrate them into the traditional marketing mix. Digital strategies, tactics, and measurement will be explored. Through discussion, research, online searches, and evaluation of case studies and projects, students learn about the essential elements of digital marketing and strategic integrated marketing communication.

COMM 4323 Email Marketing (4 Credits)

Today's consumer expectations for relevant, engaging, and timely messages have made email marketing an essential component of the multichannel marketing mix. The creation and delivery of personalized, targeted messages to subscribers can drive both engagement and ROI. This class examines the development and integration of email marketing (including tools, copy, design, service providers, tracking and measurement) to enhance business relationships, encourage customer loyalty and acquire new customers.

COMM 4324 Web Analytics (4 Credits)

Web analytics is the collection, analysis, and reporting of digital traffic in order to measure and optimize internet marketing programs. The practice of web analytics includes tools for measuring website traffic, conducting business/market research, estimating usage patterns for digital campaigns, and providing insights into visitor behavior. The focus of this class is on developing a performance measurement system for the digital channel, incorporating both on-site and off-site analytics. Key performance indicators are tied to internet marketing goals and tactical campaigns. Students conduct a review of online metrics, compare analytics vendors, and develop a performance tracking system and a management dashboard report.

COMM 4325 Essentials of Search Marketing (4 Credits)

Search marketing is a communicator's medium and a vital part of any marketing mix. This type of digital marketing specifically focuses on increasing a website's visibility in the search engine results pages (SERPs) through organic Search Engine Optimization (SEO) and pay-per-click (PPC) while also drawing attention to quality website content or well-crafted paid ad messaging. This class will provide deep insight into the tools and tactics of search marketing. Students will learn what makes search marketing demanding and how to overcome the challenges presented by regular search engine algorithm updates, increasing mobile device usage, and the influence of social media. Two key techniques of SEM will be explored: search engine optimization (SEO) to improve results from the natural or organic listings, and paid search marketing, or pay-per-click (PPC), to deliver results from the sponsored listings within search engines. A variety of search practices, including mobile and local, will be explored.

COMM 4326 Digital Campaign Management (4 Credits)

Any successful marketing or communication campaign — digital or traditional — is dependent on many factors, from its strategic beginnings through its final readout. However, perhaps the most critical factors driving the success of a digital campaign are rooted within the human, technical, and business processes through which that campaign comes to life. Assuming a foundational understanding of digital marketing techniques (i.e., web, search marketing, social media, etc.), this course will focus on the practical management of digital marketing and communication campaign efforts, including planning, management, and measurement.

COMM 4327 Writing for Digital Media (4 Credits)

Much of communicators' and marketers' messaging is conveyed through digital media. This course examines how the behavior of on-screen readers fundamentally differs from that of print readers and how that difference informs the process of creating and editing effective copy for a wide range of digital media, including traditional websites, mobile sites, online advertising, social media, and more. The course utilizes essential principles of content strategy and content marketing and applies them to the content creation process.

COMM 4701 Topics in Applied Comm (4 Credits)

The content of this course varies each time it is offered. Topics may include time-sensitive issues in the field of communication, elective courses that are not scheduled regularly during the course of the year, or advanced inquiry into core-course subjects, such as ethics, human communication theory, or interpersonal communication. Each time the course is offered, the specific content is announced in the quarterly course schedule. Depending on the subject matter, students may be required to have completed prerequisite courses.

COMM 4901 Capstone Project (4 Credits)

The Capstone Project provides students the opportunity to research a topic, problem, or issue within their field of study, and work individually with a Capstone advisor. Similar in weight to a thesis, but more flexible, this final project will synthesize and apply core concepts acquired from the program. The student will select an appropriate Capstone advisor who is knowledgeable in the field of study to work closely with and whom can guide the research project. Evaluation will be focused on the quality and professionalism of applied research and writing; critical and creative thinking; problem-solving skills; knowledge of research design, method, and implementation; and contribution to the field and topic of study. Please see the Capstone Guidelines for additional details. Prerequisites: A Capstone Proposal that has been approved by both the Capstone Advisor and the Academic Director, unconditional acceptance as a degree candidate, completion of at least 40 quarter-hours (including all core courses) with a cumulative GPA of 3.0 or better. A final grade of a B- or better is required to pass.

COMM 4902 Capstone Seminar (4 Credits)

The Capstone Seminar is a graduate seminar in which students utilize the knowledge and skills gained through the degree program to create a culminating work that critically addresses a problem in their degree field of study. The students produces a Capstone of 7000-8000 words that presents a position on a relevant problem, supports the position with professional and academic literature, analyzes and tests the proposed solution, and discusses the findings as related to the field of study. The seminar is dependent upon quality, collegial discussion, and feedback of students’ research and work products, under the facilitation of a faculty member. The course structure guides the students through the process of independent, secondary research and writing of a Capstone. No primary research is allowed. Students generate the course content through ongoing discussion and peer feedback on the Capstone process and individual topic areas under investigation. Students professionally and academically communicate through written work and oral presentation . Students must have: Unconditional acceptance as a degree candidate, completion of at least 40 quarter-hours (including all core courses) with a cumulative GPA of 3.0 or better. A final grade of B- or better is required in this course to meet degree requirements. Students must complete the Capstone Seminar in one quarter; no incomplete grades are assigned.

COMM 4904 Interdisciplinary Capstone Seminar (4 Credits)

The Interdisciplinary Capstone Seminar is a graduate seminar in which students utilize the knowledge and skills gained through the degree program to create a culminating work that critically addresses a problem or issue in the degree field of study. Members of the class will include students from various UCOL programs, representing multiple topics of study. On campus offerings of this course include required online components. The student produces a paper of 7000-8000 words that presents a position on a relevant problem or issue, supports the position with professional and academic work in the field, analyzes and tests the paper position, and discusses the role of the findings within the field of study. Students professionally and academically communicate their findings through written work and oral presentations. The seminar is dependent upon active and collegial discussion and critique of student research and work under the facilitation of a faculty member, and it is governed by the quality of participation and contributions of the students. Students must have: Unconditional acceptance as a degree candidate, completion of at least 40 quarter-hours (including all core courses) with a cumulative GPA of 3.0 or better. A final grade of B- or better is required in this course to meet degree requirements. Students must complete the Capstone Seminar in one quarter; no incomplete grades are assigned.

COMM 4905 Graduate Social Research Methods (4 Credits)

Graduate Social Research Methods is an exploration of the methods and purposes of social science research from the perspective of the researcher as well as that of the informed professional and consumer of information. Students will learn about the process of research, including the development of research questions, the purpose of various social science research methods, the role of professional ethics, and general approaches to the analysis and interpretation of data. Students will develop the ability to read and critique basic social science research articles and to implement simple research designs. Students will develop and write a research proposal around a specific research question informed by a review of the literature. Technical requirements include the ability to read and modify Microsoft Excel documents. This course is required of all degree-seeking students and should be taken in the first three quarters of enrollment.

COMM 4920 Portfolio Capstone (4 Credits)

The Portfolio Capstone course provides students the opportunity to reflect upon the work they have done throughout their graduate studies at University College and synthesize their learning. Students in the seminar produce deliverables that include: (1) a thorough annotation of their portfolio, a process requiring critical and creative thinking about their educational experience, and (2) a pinnacle project that identifies, analyzes, and elaborates significant themes in their program experience, evaluates their accomplishments, connects their coursework to their professional goals, and assesses those goals in the context of their chosen field. Students must complete the Portfolio Capstone with a grade of B or better.

COMM 4980 Internship (4 Credits)

The Organizational and Professional Communication Internship is designed to offer students a purposeful experience in a practical, industry related setting. The internship is an individualized learning experience. A training plan is created for each student in conjunction with the internship site supervisor to provide experiences related to the skills and knowledge covered in the certificate and master's programs as well as professional goals. Students are responsible for finding their own internship site and proposing their internship ideas. University College will send notification to all COMM students if they hear of internship possibilities. Students may also work through the DU career center, to explore opportunities for internship experiences. To be eligible for an internship, completion of a minimum of 28 hours of graduate coursework in the field of specialty is required OR Academic Director approval for students with previous work experience in the field.

COMM 4991 Independent Study (1-8 Credits)

This is an advanced course for students wishing to pursue an independent course of study. Before registering for the independent study, the student must be accepted in a degree program, have earned a grade point average of 3.0 or better, obtained the approval of the department director, and have completed the Independent Study form and filed the form with all appropriate offices. Independent Study is offered only on a for-credit basis.

COMM 4992 Directed Study (1-5 Credits)

This is an advanced course for students wishing to pursue a directed course of study. The student must be accepted in a degree program, have earned a grade point average of 3.0 or better, obtained the approval of the department director, and have completed the Independent Study form and filed the form with all appropriate offices before registering for the independent study. Directed Study is offered only on a for-credit basis.

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