Business Information and Analytics
Office: Daniels College of Business, Suite 580
Mail Code: 2101 S. University Blvd. Denver, CO 80210
Phone: 303.871.3695
Email: bia@du.edu
Web Site: http://daniels.du.edu/business-information-analytics/
Analytics is a challenging and exciting field that helps people make important informed decisions based on quantitative information. Business analysts make extensive use of data modeling, statistical techniques, and scenarios to manipulate data to find meaning, explain causation, and make predictions.
Currently, massive amounts of structured and unstructured data are collected and stored by computers as a result of business and society’s greater dependence on information technologies and software applications to transact business and every-day life. As such, data analytics skills are highly portable and becoming a frequently sought competency in workers. Analytics is a valuable partner to almost any field of study, including engineering, agriculture, social science, medical science, environmental science, forestry, marketing, accounting, and finance.
Program Learning Objectives
Business Information and Analytics Major
- Manage data in a business environment using the appropriate tools and techniques that allow the data to be used in the analytic process to support decision-making.
- Apply appropriate analytic tools and models to data to prescribe, predict, forecast, or explain phenomenon in support of the business decision-making process.
- Write effective business reports to communicate the results of the analytic process to business executives, industry experts, or general audiences.
- Present effective business briefings to communicate the results of the analytic process to business executives, industry experts, or general audiences.
Business Analytics Major
Bachelor of Science in Business Administration Major Requirements
(185 credits required for the degree)
Minimum of 44 credits. Requirements include:
| Code | Title | Credits |
|---|---|---|
| INFO 3100 | Automating Business Processes | 4 |
| INFO 3140 | Foundations of Information Management 1 | 4 |
| INFO 3200 | Data Mining and Visualization | 4 |
| INFO 3240 | Enterprise Information Management | 4 |
| INFO 3300 | Data Warehousing and Business Intelligence | 4 |
| INFO 3340 | Project Management and Simulation | 4 |
| INFO 3400 | Complex Data Analytics | 4 |
| INFO 3440 | Optimization Modeling 1 | 4 |
| INFO 3500 | Capstone/Senior Project | 4 |
| Electives | ||
| Any 2000- or 3000-level INFO elective 2 | 4 | |
| Any 2000- or 3000-level INFO elective 3 | 4 | |
| Total Credits | 44 | |
- 1
Students who are also pursuing the minor in Supply Chain Management will count INFO 3140 and INFO 3440 toward the minor. Please work with an academic advisor in Daniels Undergraduate Programs to select approved substitute coursework to ensure you have earned the minimum 44 credits for the major in BIA and the minimum 16 credits for the minor in Supply Chain Management, with no overlap.
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Students may complete one non-INFO course for 4 credits to count toward major electives to be selected from these options: GEOG 3100, MKTG 2930, or MKTG 3485.
Please note that BIA majors pursuing a major or minor offered by the Marketing Department or the Department of Geography and the Environment cannot count one of these courses toward both programs simultaneously. (For example, MKTG 2930 would count only toward the BIA major or the MKTG minor, but not both programs.)
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A maximum of 4 internship hours will count towards the 8 hours of major electives required.
Business Analytics Minor
Minor Requirements
The Business Analytics minor is available to all traditional DU undergraduate students. Students may not pursue both the Business Analytics minor and the Statistics minor.
Minimum 24 credits for non-business majors and 16 credits for business majors. Requirements include:
| Code | Title | Credits |
|---|---|---|
| Requirements for non-Business majors: | 24 | |
| Analytics I: Data Management and Analysis 1 | ||
| Analytics II: Business Statistics and Analysis 1 | ||
| Analytics III: Business Modeling and Analysis 2 | ||
| Automating Business Processes | ||
| Foundations of Information Management | ||
Any 3000-level INFO elective | ||
| Requirements for Business majors: | 16 | |
| Automating Business Processes | ||
| Foundations of Information Management | ||
Any 3000-level INFO elective 3 | ||
Any 3000-level INFO elective 3 | ||
- 1
BSBA and BSAcc students take INFO 1010 and INFO 1020 as part of the business core. INFO 1010 and 1020 contain Microsoft Office Specialist Certification and additional fees. Microsoft Certifications are encouraged for non-business majors, but they are not required to complete this minor. Please contact Daniels Undergraduate Programs with questions.
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Non-business majors complete INFO 2020, unless they have completed an equivalent regression course. Please contact Daniels Undergraduate Programs with questions.
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Business Analytics minors must complete all of their minor requirements through INFO prefix coursework; GEOG or MKTG electives that are available to Business Analytics majors will not fulfill BIA minor requirements.
Statistics Minor
The Statistics minor is available to all traditional DU undergraduate students.
Minor Requirements
Students may not pursue both the Statistics minor and a minor in Business Analytics. Business Analytics majors may not pursue the Statistics minor.
Minimum 20 credits for non-business majors and 16 credits for business majors. Requirements include:
| Code | Title | Credits |
|---|---|---|
| Requirements for non-Business majors: | 20 | |
| Analytics I: Data Management and Analysis 1 | ||
| Analytics II: Business Statistics and Analysis 1 | ||
| Analytics III: Business Modeling and Analysis 2 | ||
| Select two of the following courses: | ||
| Automating Business Processes | ||
| Data Mining and Visualization | ||
| Sports Analytics | ||
| Project Management and Simulation | ||
| Complex Data Analytics | ||
| Optimization Modeling | ||
| Topics in Business Analytics | ||
| Requirements for Business majors: | 16 | |
| Select four of the following courses: | ||
| Automating Business Processes | ||
| Data Mining and Visualization | ||
| Sports Analytics | ||
| Project Management and Simulation | ||
| Complex Data Analytics | ||
| Optimization Modeling | ||
| Topics in Business Analytics | ||
- 1
INFO 1010 and 1020 contain Microsoft Office Specialist Certification and additional fees. Microsoft Certifications are encouraged for non-business majors, but they are not required to complete this minor. Please contact Daniels Undergraduate Programs with questions.
- 2
Non-business majors complete INFO 2020, unless they have completed an equivalent regression course. Please contact Daniels Undergraduate Programs with questions.
Supply Chain Minor
Minor Requirements
The Supply Chain Management minor is available to undergraduate students pursuing a major in the Daniels College of Business. Students who are pursuing a major in Business Analytics will complete 16 credits, and students pursuing a major in another field in business other than Business Analytics will complete 20 credits.
Requirements include:
| Code | Title | Credits |
|---|---|---|
| Requirements for Business Analytics majors: | 16 | |
| Supply Chain Management | ||
| Introduction to Operations Management | ||
| Foundations of Information Management 1 | ||
| Optimization Modeling 1 | ||
| Requirements for students pursuing a business major other than Business Analytics: | 20 | |
| Supply Chain Management | ||
| Introduction to Operations Management | ||
| Automating Business Processes | ||
| Foundations of Information Management | ||
| Optimization Modeling | ||
- 1
Business Analytics majors will count INFO 3140 and INFO 3440 toward the Supply Chain Management minor. In place of these courses for the Business Analytics major, students will complete 8 credits of approved major electives, to ensure they are earning the minimum 44 credits required for the Business Analytics major.
Requirements for Distinction in the Major in Business Analytics
Students may apply to write a thesis or create a portfolio of in-depth business experiences.
Eligibility criteria to apply for Daniels Distinction for Business Analytics majors who enrolled at DU in the 2026-2027 academic year:
- Timeline: Apply after earning 90 credits and no later than one year prior to graduation (e.g., if graduating in Spring Quarter 2030, apply no later than Spring Quarter 2029)
- GPA requirements at the time of application for Daniels Distinction:
- 3.50 cumulative undergraduate DU GPA or higher
- 3.85 cumulative undergraduate Business GPA or higher
- Please see Daniels Undergraduate Programs or faculty in the Business Information and Analytics Department for more information.
This course plan is a sample schedule only. Individual course plans will vary based on incoming transfer credit, prerequisites, restrictions (e.g., the requirement that students have sophomore-level standing/have earned 45 credits to enroll), availability of courses, minors, and other scheduling factors. You must meet with your Daniels academic advisor in year 2 to develop an individual graduation plan for your specific needs.
| First Year | |||||
|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits |
| FSEM 1111 | 4 | WRIT 1122 | 4 | WRIT 1133 | 4 |
| MATH 1200 or 19511 | 4 | Common Curriculum course2 | 4 | Common Curriculum course2 | 4 |
| Language sequence or SI: Natural sequence I3 | 4 | Language sequence or SI: Natural sequence II3 | 4 | Language sequence or SI: Natural sequence III3 | 4 |
| Business course6 | 4 | Business course6 | 4 | Business course6 | 4 |
| 16 | 16 | 16 | |||
| Second Year | |||||
| Fall | Credits | Winter | Credits | Spring | Credits |
| SI: Natural sequence or Language sequence I3 | 4 | SI: Natural sequence or Language sequence II3 | 4 | SI: Natural sequence or Language sequence III3 | 4 |
| INTZ 25014 | 2 | Common Curriculum course2 | 4 | Common Curriculum course2 | 4 |
| Business course7 | 4 | Business course7 | 4 | Business course7 | 4 |
| Business course7 | 4 | General elective/optional minor course | 4 | General elective/optional minor course | 4 |
| General elective/optional minor course | 4 | (Last term to successfully complete INFO 1020) | (Last term to successfully complete INFO 2020) | ||
| (Last term to successfully complete INFO 1010, Excel certification, MATH 1200/1951) | |||||
| 18 | 16 | 16 | |||
| Third Year | |||||
| Fall | Credits | Winter | Credits | Spring | Credits |
| Study abroad (General electives)5 | 16 | INFO 3100 | 4 | INFO 3200 | 4 |
| INFO 3140 | 4 | INFO 3240 | 4 | ||
| Business course8 | 4 | Business course8 | 4 | ||
| Business course8 | 4 | Business course8 | 4 | ||
| 16 | 16 | 16 | |||
| Fourth Year | |||||
| Fall | Credits | Winter | Credits | Spring | Credits |
| Advanced Seminar (ASEM) | 4 | INFO 3400 | 4 | BUS 3800 (Could be fall, winter, or spring after completing MGMT 3000) | 4 |
| INFO 3300 | 4 | INFO 3440 | 4 | INFO 3500 | 4 |
| INFO 3340 | 4 | Business Analytics major elective I | 4 | Business Analytics major elective II | 4 |
| MGMT 3000 (Prerequisites are all Microsoft certifications and all Business Core except BUS 3800) | 4 | ||||
| 16 | 12 | 12 | |||
| Total Credits: 186 | |||||
- 1
MATH 1200 or MATH 1951 fulfill requirements for Analytical Inquiry: The Natural and Physical World.
- 2
Complete Analytical Inquiry: Society & Culture and Scientific Inquiry: Society & Culture requirements. ECON 1030 is required for all Business majors, and this course fulfills half the requirements for Scientific Inquiry: Society and Culture.
- 3
Common Curriculum Requirements: Students are encouraged to complete Language or Scientific Inquiry: The Natural and Physical World sequences earlier in their studies; choose one for year 1 and the other for year 2.
- 4
INTZ 2501 is required for any student who studies abroad and may be taken in any quarter within the year prior to studying abroad.
- 5
If you are not an international student and you are not studying abroad, please work with your advisor to select a course to fulfill the Student International Experience Requirement.
- 6
In year 1, distribute 12 credits of Business-related coursework across the entire year, selected from these options (check for prerequisites, corequisites, and restrictions): BUS 1440, MGMT 2100 (Leadership Studies minor students fulfill this Business Core requirement by completing both LDRS 2017 and LDRS 2019), ECON 1030, INFO 1010 & INFO 1011 (complete by fall of year 2). Students who are ahead in credits can work ahead in Common Curriculum requirements, General Elective/optional minor requirements, and Business requirements from year 2.
- 7
In year 2, distribute 16 credits of Business-related coursework across the entire year, selected from these options (check for prerequisites, corequisites, and restrictions): Any Business courses not completed in year 1, BUS 1599, INFO 1020 & INFO 1021 (complete by winter of year 2), INFO 2020 (complete by spring of year 2), LGST 2000, ACTG 2200, MKTG 2800, BUS 3000.
- 8
In year 3, distribute 16 credits of Business-related coursework across the entire year, selected from these options (check for prerequisites, corequisites, and restrictions): Any Business courses not completed in year 2, ACTG 2300, FIN 2800.
INFO 1010 Analytics I: Data Management and Analysis (4 Credits)
The amount of data businesses are able to maintain and process is growing exponentially, and the ability to manage that data successfully can give a business a tremendous competitive advantage. This course introduces the student to the business data landscape, as well as basic data management and analysis skills through spreadsheet and database applications. Student projects focus on data collection, data cleansing and mining, statistical and graphical analysis, basic modeling, and written presentation skills. Corequisite with INFO 1011.
INFO 1011 Microsoft Excel Certification Lab (0 Credits)
This course covers basic topics in Excel and is designed to prepare students for the Microsoft Office Specialist Excel exam (associate level) and to introduce students to the basic Excel features and functions that will be used in future classes and professional settings. In the Daniels College of Business, passing the Microsoft Office Excel Specialist Exam is a pre-requisite for other classes, is a requirement for secondary admission, and is a graduation requirement. The course uses projects to represent real-world scenarios. No prerequisites or restrictions.
INFO 1020 Analytics II: Business Statistics and Analysis (4 Credits)
Businesses can never have perfect information; therefore, they must employ statistical techniques to improve the decision-making process. This course introduces students to the basic tenets of probability and statistics, with an emphasis on business applications. Statistical models as decision-support tools are taught. Student projects focus on data collection, data analysis, decision analysis, and written presentation skills. Prerequisites: INFO 1010, and (MATH 1200 or MATH 1951). Corequisite: INFO 1021.
INFO 1021 Microsoft PowerPoint and Word Certification Lab (0 Credits)
This course covers basic topics in Word and PowerPoint and is designed to prepare students for the Microsoft Office Specialist Word and PowerPoint exams (associate level) and to introduce students to the basic Word and PowerPoint features that will be used in future classes and professional settings. In the Daniels College of Business, passing the Microsoft Office Word Specialist Exam and Microsoft Office PowerPoint Specialist Exam is a pre-requisite for other classes, is a requirement for secondary admission, and is a graduation requirement. The course uses projects to represent real-world scenarios. Corequisite: INFO 1020. No prerequisites or restrictions.
INFO 1031 Advanced Excel Certification Lab (0 Credits)
The course covers advanced topics in Excel. The course goes beyond just the topics on the Excel Expert Certification exam and looks at functions and features that students are likely to use in work situation. The course uses projects to represent real-world scenarios.
A score of 850 or higher on the Microsoft Office Specialist Excel exam (associate level) is highly recommended (but not required) to be sufficiently prepared for this course, and to be able to progress through course material in preparation of the Microsoft Office Excel Expert exam.
INFO 2020 Analytics III: Business Modeling and Analysis (4 Credits)
Businesses make decisions and improve processes using a variety of modeling and analytic techniques. This course introduces the student to the techniques of multiple regression analysis, time series analysis, spreadsheet modeling, and simulation for solving a variety of business problems. Applications include economic forecasting, supply chain management, and project management. Student projects focus on using spreadsheet modeling for problem solving, and emphasize written and oral presentation techniques. Prerequisites: INFO 1020 and Microsoft Excel Certification.
INFO 3100 Automating Business Processes (4 Credits)
This course focuses on using Microsoft Excel and Python to support decision making for managers. This course will cover advanced Excel functions and menu options along with basic spreadsheet modeling design and good practices. It will also cover automating tasks in Excel using VBA. We will then transition into using Python to create programs outside of the Microsoft Office environment. In both platforms the focus is on basic programming logic, reading and writing data, creating data summaries and pivot tables and basic statistical tests and summaries. Prerequisite: INFO 2020.
INFO 3110 Applied Nonparametric Statistics (4 Credits)
This course develops a more advanced understanding of the fundamental concepts of probability and statistics, and how they relate to managerial type problems and decision making. You will develop experience performing and interpreting standard and particularly nonparametric data analysis methodologies, such as the sign test, the signed rank test, the rank sum test, and nonparametric correlations. You will obtain familiarity with a statistical software package. Prerequisite: INFO 2020 (minimum grade of C-).
INFO 3140 Foundations of Information Management (4 Credits)
This course introduces students to the foundations of information management (e.g. database management). Specifically, this course will focus on database theory, appropriate database design, modeling tools, and the practical issues of database implementation and management. Designing and developing databases is an iterative process, and the class approach will be practical and hands-on. Prerequisite: INFO 2020.
INFO 3150 Introduction to Operations Management (4 Credits)
This course is designed to provide a foundational understanding related to the people, processes, and technologies of operations. There are many different pathways for jobs in operations, which include manufacturing, supply chain, technology and others, but there are standard processes in how these activities take place worldwide. If you can master these methods, you can transition from one field to the next, such as from food production to healthcare. Ultimately, you’d be making things happen through good process and interpersonal skills.
INFO 3200 Data Mining and Visualization (4 Credits)
This course explores the concepts of storytelling with data, prediction modeling, and presenting statistical results. It covers the concepts of visualization terminology along with all the steps of the modeling process: define goal, get data, explore & visualize data, pre-process data, partition the data series, apply modeling technique(s), evaluation and compare performance, implement the model, and communicate the results. The modeling techniques covered include Time Series Forecasting, Clustering, Principal Components Analysis, Decision Trees, Naïve Bayes, K-Nearest Neighbor, Multiple and Logistic Regression, and Machine Learning Approaches. This course also covers the interpretation of real-time business data in terms of dashboards and scorecards. Prerequisite: INFO 2020.
INFO 3240 Enterprise Information Management (4 Credits)
This is the second in a series of two courses designed to introduce students to information management. This course focuses on procedural programming using T-SQL, an introduction to an enterprise information management system using Microsoft SQL Server and an introduction to an integrated development environment using Microsoft Visual Studio. Prerequisite: INFO 3100 and INFO 3140.
INFO 3300 Data Warehousing and Business Intelligence (4 Credits)
This course introduces students to the main components of a data warehouse for business intelligence applications. Students will learn how a data warehouse fits into the overall strategy of a complex enterprise, how to develop data models useful for business intelligence, and how to combine data from disparate sources into a single database that comprises the core of a data warehouse. Students will also explore how to define and specify useful management reports from warehouse data. Prerequisite: INFO 3240.
INFO 3320 Sports Analytics (4 Credits)
This course serves as an introduction to sports analytics. Analytical topics will include, but are not limited to, regression (or predictive) modeling, optimization, ranking methodologies, web scraping, among others. Sports topics will include topics from most professional sports, gambling (daily fantasy sports), and business operations. In addition, the students will learn how to communicate their results (business reports, dashboards, etc.) of the various modeling exercises and projects using RStudio and the RMarkdown suite of tools. Pre-requisites: INFO 2020.
INFO 3340 Project Management and Simulation (4 Credits)
“Cheaper, better, faster” is the mantra of modern business. Innovation, providing new products and services or using improved business processes, has become a prerequisite for businesses to thrive and flourish. Project Management is a discipline which supports innovation by examining how to facilitate one-time events such a constructing a building, installing a software system, taking a product to market, reengineering a marketing process, or merging an acquired company. In this course, we examine the science, practice the art, and discuss the folklore of project management to enable students to contribute to and manage projects as well as to judge when to apply this discipline. Monte Carlo simulation modeling is also covered to explore the benefits and limitations of simulation as a tool for solving business problems, and to present students with the opportunity to build, analyze, and report on Monte Carlo simulations. Prerequisite: INFO 2020.
INFO 3400 Complex Data Analytics (4 Credits)
This course explores the concepts of the considerations and management of big data projects. It also explores technical aspects of performing text analytics and natural language processing, social network analysis, and social media analysis. We focus on social data for many of the examples and also explore how disparate data sources can be combined to provide insight for business decisions. Prerequisite: INFO 3200.
INFO 3440 Optimization Modeling (4 Credits)
This course introduces concepts and techniques for the modeling and solution of business decision problems. It gives broad coverage to the formulation of optimization models and the use of commercially available software tools for solving them. These models include topics such as linear programming, integer programming, the transportation and assignment problems, network optimization models and non-linear programming. Emphasis is placed on the process of analyzing business scenarios, formulating models in spreadsheet and open-source software, interpreting model output, and presenting written project reports. Prerequisite: INFO 2020.
INFO 3477 Database-Driven Websites (4 Credits)
This course provides a comprehensive overview of website development. Students explore the prevailing vocabulary, tools, and standards used in the field and learn how the various facets including HTML5, CSS, JavaScript, VBScript, ASP, PHP, HTTP, clients, servers, and databases function together in today's web environment. In addition, software and services that are easily incorporated into a website (e.g. maps, checkout, blogs, content management) are surveyed and discussed. Students produce an interactive website on the topic of their choice for the final project and leave the course prepared to develop real world database driven websites. Prerequisite: INFO 3140.
INFO 3500 Capstone/Senior Project (4 Credits)
This course gives the student an opportunity to apply the knowledge and skills learned in this program to a real-world problem submitted by a partner business. Students take a business problem from problem definition, data collection, and model construction, through analysis and presentation of results to recommendations for specific business decisions. Prerequisites: All other Business Analytics major courses.
INFO 3700 Topics in Business Analytics (1-4 Credits)
Exploration of various topics and issues related to timely analytics applications. Prerequisite: INFO 2020.
INFO 3980 Internship (0-10 Credits)
Internship; requires written report.
INFO 3991 Independent Study (0-4 Credits)
Independent research/study; requires written report.
ITEC 3155 Business Data Skills and Concepts (4 Credits)
This course is designed to give students an understanding of the technology underlying accounting information systems and help students develop more advanced data analysis skills. We will use the programming language Python to develop an understanding of the digital business logic that supports the operations of modern firms. We will learn to use Business Process Modeling Notation (BPMN) to graphically document operations and their underlying business logic. We will discuss and analyze a set of studies that use survey data from a global sample of executives and analysts to develop an understanding of the levels of technological sophistication in modern firms. We will also discuss and analyze distributed databases, information security, and eXtensible Business Reporting Language. Prerequisites: ACTG 3034, ACTG 3038 and ACTG 3037.
ITEC 3980 Internship (1-5 Credits)
Practical experience (field study); requires written report. Instructor approval required.
ITEC 3991 Independent Study (1-8 Credits)
Independent research/study; requires written report. Instructor approval required.